Evidence planning my trip: Evidence Planning my trip — Complete the checklist on the next page considering all the aspects you

(DOC) Evidence: Planning my trip. ENGLISH DOT WORKS 2. SENA. semana 4 actividad 1

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Learning activity 4 / Actividad de aprendizaje 4 Evidence: Planning my trip / Evidencia: Organizando mi viaje Imagine you are going on a business trip to London in December. Complete the checklist on the next page considering all the aspects you need to study before traveling. For doing the evidence, you need to take into account the pieces of advice given. Don’t forget to use have to/don’t have to; can and can’t. / Imagine que va hacer un viaje de negocios a Londres en Diciembre. Complete la lista de chequeo que se encuentra en la siguiente página con todos los aspectos que debe considerar antes de viajar. Para hacer la evidencia, necesita tener en cuenta los consejos que se le dan a continuación. No olvide usar have to/don’t have to; can and can’t. Check if you need a Visa. / Compruebe si necesita una visa. Make sure your family and friends know where you are going and that they can contact you while you are away. / Asegúrese de que su familia y amigos sepan dónde se dirige y que puedan contactar con usted mientras usted está ausente. Check with your service provider to make sure your cell phone works abroad. / Consulte con su proveedor de servicios para asegurarse de que su teléfono celular trabaja en el extranjero.

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Text of Evidence: Planning my trip. ENGLISH DOT WORKS 2. SENA. semana 4 actividad 1

Learning activity 4 / Actividad de aprendizaje 4Evidence:
Planning my trip / Evidencia: Organizando mi viajeImagine you are
going on a business trip to London in December. Complete the
checklist on the next page considering all the aspects you need to
study before traveling. For doing the evidence, you need to take
into account the pieces of advice given. Dont forget to use have
to/dont have to; can and cant. / Imagine que va hacer un viaje de
negocios a Londres en Diciembre. Complete la lista de chequeo que
se encuentra en la siguiente pgina con todos los aspectos que debe
considerar antes de viajar. Para hacer la evidencia, necesita tener
en cuenta los consejos que se le dan a continuacin. No olvide usar
have to/dont have to; can and cant.

Check if you need a Visa. /Compruebe si necesita una visa.

Make sure your family and friends know where you are going and
that they can contact you while you are away. /Asegrese de que su
familia y amigos sepan dnde se dirige y que puedan contactar con
usted mientras usted est ausente.

Check with your service provider to make sure your cell phone
works abroad.

/ Consulte con su proveedor de servicios para asegurarse de que
su telfono celular trabaja en el extranjero.

Make sure you have enough money to cover emergencies or any
unexpected situation. /Asegrese de que tiene suficiente dinero para
cubrir situaciones de emergencia o cualquier situacin
inesperada. Consider taking more than one payment method with you
(cash, debit card, credit card, and travelers checks). /Considere
la posibilidad de tomar ms de un mtodo de pago con usted (en
efectivo, tarjeta de dbito, tarjeta de crdito y cheques de
viajero).Respect the environment and conserve resources like water
and dont drop litter. /Respetar el medio ambiente y conservar los
recursos como el agua y no tirar basura.

Make sure your drivers licence is current and valid and be aware
of the driving laws in the country you are visiting. /Asegrese de
que su licencia de conducir es vlida y actual y estar al tanto de
las leyes de conduccin en el pas que est visitando.

Find out about local customs and dress, behave accordingly and
obey local laws. /Averiguar acerca de las costumbres y vestimenta
locales, se comportan en consecuencia y cumplir con las leyes
locales. Be careful when taking photographs, videos or using
binoculars. Such activities may be misunderstood. /Tenga cuidado al
tomar fotografas, vdeos o usando binoculares.

Tales actividades pueden ser mal interpretadas.

Check import regulations for food and plants before you attempt
to bring them back to your country.

/ Compruebe las regulaciones de importacin de alimentos y
plantas antes de intentar traer de vuelta a su pas.

Fuente de imgenes: SENAChecklist: my trip to London / Lista de
chequeo: mi viaje a Londres

Travel documentsDocumentos de viaje

FORMCHECKBOX

I have to get a Visa for the UK.Tengo que obtener una visa para
el Reino Unido.

I cant travel without my citizenship ID.No puedo viajar sin mi
identificacin de la ciudadana

I cant travel without passportNo puedo viajar sin pasaporte

Travel insuranceSeguro de viaje

I cant travel without insurance.No puedo viajar sin seguro.

I can report my travel to my familyPuedo informar mi viaje a mi
familia

I have to buy a life insuranceTengo que comprar un seguro de
vida

ClothesRopa

I have to buy a winter coat.Tengo que comprar un abrigo de
invierno.

I can pack my clothesPuedo empacar mi ropa

I have to buy winter shoesTengo que comprar zapatos de
invierno

Contact informationInformacin del contacto

I have to tell mom and dad about my hotel location. Tengo que
decirle a mam y pap de mi ubicacin del hotel.

I have report to my friends about takeoff the planeTengo
informar a mis amigos acerca del despegue del avin

I can tell my family after the landing plane Puedo decirle a mi
familia despus de aterrizar el avin.

Cellphone serviceservicio de telefona celular

I have to pay for international roaming service.Tengo que pagar
por el servicio de roaming internacional.

I can download movies on my cellPuedo descargar pelculas en mi
celular

I can pay for music without internet connectionPuedo pagar por
la msica sin conexin a internet.

Money and types of paymentDinero y formas de pago.

I have to save enough money for my trip.Tengo que ahorrar
suficiente dinero para mi viaje.

I can borrow money in the bankPuedo pedir un prstamo en el
banco.

I cant travel without money in my walletNo puedo viajar sin
dinero en mi cartera.

Environmental carecuidado del medio ambiente.

I cant drop litter.No puedo tirar basura.

I cant waste the food offered on the tripNo puedo perder la
comida que se ofrece en el viaje.

I can tell if this throwing garbage inside the planePuedo decir
si esto tirar basura dentro del avin.

DrivingConduccin.

I have to learn to drive on the left.Tengo que aprender a
conducir por la izquierda.

I have not talk on the phone while drivingNo he hablar por
telfono mientras se conduce

I can rent a car Puedo alquilar un coche.

Local costumes trajes locales.

I have to watch British films.Tengo que ver las pelculas
britnicas.

I have buy British clothes Tengo comprar ropa britnicas

I can learn British expressions Puedo aprender expresiones
britnicas

Taking photostomando fotos

I have to take my camera.Tengo que tomar mi cmara.

I have to take more memory for my cameraTengo que tener ms
memoria para mi cmara.

I can download photo editing apps Puedo descargar aplicaciones
de edicin de fotos.

Import and exportsImportacin y exportacin.

I cant take exotic animals to the UK.No puedo tener animales
exticos en el Reino Unido.

I can take memories of the trip Puedo tomar recuerdos del
viaje.

I have take food to my family and for me Tengo llevar comida a
mi familia y para m.

When you finish your work, send the file to your instructor
through the platform as follows:

1. Click on the title of this evidence. 2. Click on Examinar mi
equipo and look for the file in your computer. Make sure the file
is attached.3. Leave a comment for the instructor (optional).4.
Click Enviar.Una vez finalice la evidencia enve al instructor el
archivo a travs de la plataforma, as:1. D clic en el ttulo de esta
evidencia.

2. D clic en el enlace Examinar mi equipo y busque el archivo en
sucomputador. Asegrese de adjuntar el archivo.

3. Escriba algn comentario si lo considera pertinente. 4. D clic
en Enviar.

Note: This evidence is an individual activity. Remember to check
the learning guide in order to know if you have done all the
assigned activities and know how to do them and deliver them
correctly.Nota: esta evidencia es de carcter individual. Recuerde
revisar la gua de aprendizaje con el fin de verificar que ha
realizado todas las actividades propuestas, saber cmo
desarrollarlas y entregarlas correctamente.

Criterio de evaluacin

Describe los preparativos para un viaje teniendo en cuenta la
estructura, el vocabulario y contexto requeridos. Expresa deberes y
obligaciones, teniendo en cuenta la estructura gramatical,
vocabulario y contexto requeridos.

Note: One example in each category is already done for you /
Nota: un ejemplo de cada categora a completar est hecho como
modelo.

Evidence: Planning my trip — Free Download PDF

May 17, 2019 | Author: RosaAnggeliicaNieto | Category: Dubai, Rome, Sydney, Airport, Business

Learning activity 4 / A ctivi cti vidad dad de apr aprendi endizaje zaje 1 Evidence: Planning my trip / E videncia: videncia: Org anizando nizando mi mi viaje Imagine you are going on a business trip to London in December. Complete the checklist on the next page considering all the aspects you need to study before traveling. For doing the evidence, you need to take into account the pieces of advice given. Don’t forget to use have to/don’t have to; can and can’t. / Imagine que va hacer un viaje de negocios a Londres en Diciembre. Complete la lista de chequeo que se encuentra en la siguiente página con todos los aspectos que debe considerar antes de viajar. Para hacer la evidencia, necesita tener en cuenta los consejos que se le dan a continuación. No olvide usar have to/don’t have to; can and can’t.

Check if you need a Visa.

Make sure your family and friends know where you are going and that they can contact you while you are away.

Check with your service provider to make sure your cell phone works abroad.

Make sure you have enough money to cover emergencies or any unexpected situation.

Consider taking more than one payment method with you (cash, debit card, credit card, and travelers’ checks).

Respect the environment and conserve resources like water and don’t drop litter.

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Make sure your driver’s licence is current and valid and be aware of the driving laws in the country you are visiting.

Find out about local customs and dress, behave accordingly and obey local laws.

Be careful when taking photographs, videos or using binoculars. Such activities may be misunderstood.

Check import regulations for food and plants before you attempt to bring them back to your country. Fuente de imágenes: SENA

Checklist: my trip to London / Li s ta de chequeo: chequeo: mi viaje a Londres Note: One example in each category is already done for you / Nota: un ejemplo de cada categoría a completar está hecho como modelo.

Travel documents I have to get a Visa for the UK. I have to get the passport I can’t can’t travel without my citizenship card Travel insurance

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I have to get a life insurance I have to report my travel travel to my family Clothes I have to buy a winter coat. I have to pack my clothes I can buy winter shoes Contact information I have to tell mom and dad about my hotel location. I have to report mom and dad when takeoff the plane I have to inform mom and dad after the plane lands Cellphone service I have to pay for international roaming service. I can download music on my cell I can download movies on my cell Money and types of payment I have to save enough money for my trip. I can’t travel without money I can get a credit card Environmental care I can’t drop litter. I can’t leave food waste I can’t can’t waste the water Driving I have to learn to drive on the left. I can rent a car I can’t talk on the phone while driving Local costumes I have to watch British films. I have to buy British clothes I can learn British expressions Taking photos I have to take my camera.

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Import and exports I can’t take exotic animals to the UK. I can take memories of the travel I can not bring anything illegally from the UK When you finish your work, send the file to your instructor through the platform as follows: 1. Click on the title of this evidence. 2. Click on Examinar mi equipo  equipo  and look for the file in your computer. Make sure the file is attached. 3. Leave a comment comment for the instructor instructor (optional). 4. Click Enviar . Una vez finalice la evidencia envíe al instructor el archivo a través de la  plataforma, así: 1. 2.

Dé clic en el título de esta evidencia. Dé clic en el enlace Examinar Examinar mi equipo y busque el archivo en su computador. Asegúrese de adjuntar el archivo. 3. Escriba algún comentario si lo considera pertinente. 4. Dé clic en Enviar. Note: This evidence is an individual activity. Remember to check the learning guide in order to know if you have done all the assigned activities and know how to do them and deliver them correctly.

Nota: esta evidencia es de carácter individual. Recuerde revisar la guía de aprendizaje con el fin de verificar que ha realizado todas las actividades  propuestas, saber cómo cómo desarrollarlas y entregarlas correctamente.

C rite ri teri rio o de evalua evaluaci ción ón 

Describe los preparativos para un viaje teniendo en cuenta la estructura, el vocabulario y contexto requeridos. Expresa deberes y obligaciones, teniendo en cuenta la estructura gramatical, vocabulario y contexto requeridos.

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Learning activity 4 / A ctivi cti vidad dad de apr aprendi endizaje zaje 2 Evidence: describing cities and places / Evidencia: Describiendo

ciudade ciudadess y lugares You are going to see images of five cities and their landmarks. Write a paragraph describing each city and country it belongs and the landmark shown. Use the vocabulary from the box for the descriptions. The first one is done for you as an example. /  A continuación verá imágenes de cinco ciudades y sus lugares representativos. Escriba un párrafo describiendo cada ciudad, el país al que pertenece y el lugar mostrado. Use el vocabulario dentro del recuadro para las descripciones. La primera ha sido hecha como c omo ejemplo. Note:  Note:  We recommend to do some research on the places to be described before writing the paragraphs. / Nota: recomendamos hacer una pequeña investigación sobre los lugares antes de escribir los párrafos.

a statue / a cathedral / a bridge / a river / modern buildings / boats / a harbour / mountains / a fountain / a canal / desert / a hill / a castle / traditional buildings / an obelisk / a square / a shopping mall / a monument / a tower.

New York (USA)  The Statue of Liberty

New York is a big city in the United States (North  America). It takes thousand of visitors every year. The city has a population of around 8 million people. There is a lot to see and do in New York. You can visit the Central Park, the Metropolian museum and Time’s Square. In the picture you can see the Statue of Liberty, a monumet built between 1875 and 1986. It is 93 meters tall. The statue is located on Liberty Island in

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Rome (Italy) – Saint Peter’s Square

Sydney (Australia) – The Sydney Opera House

Rome is the capital of Italy.With more than 16 million tourists annually, Rome is the third European city that attracts the most visitors, thanks to its impressive monuments, and archaeological remainsa.There is a lot to see and do in Rome. You can visit the vatican city, the roman coliceo,Sistine Chapel,Roman Forum,the Catacombs. In the picture you can see the Saint Peter’s Square, opened between 1656 and 1667. Sydney is a big city of Australia. It takes thousand of visitors every year. Sydney has countless natural attractions, such as beautiful public gardens, islands in the bay and unspoiled coasts . The city has a harbour, traditional buildings and modern. There is much to see and do in Sydney S ydney as navigate the harbor, take a walk on the Bondi trail, visit the Cathedral of Santa Maria. In the picture you can see the Sydney Opera House, It was inaugurated on October 20, 1973. It is home to the company Opera Australia, the Sydney Theatre Company and the Sydney Symphony S ymphony Orchestra

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Edinburgh (Scotland) – Edinburgh Castle

Dubai (United Arab Emirates) – The Burj Khalifa

Edinburgh is a city of Scotland. It takes thousand of visitors every year. The city has monuments, a castle and traditional buildings, There is a lot to see and do in Edinburgh. You can visit its International Festival, the festival of performances in the world’s largest living, and other summer festivals developed more or less simultaneously. In the picture you can see Edinburgh Castle, built in century XII Dubai is a city of United Arab Emirates. It takes thousand of visitors every year. The city has modern buildings, a desert,one of the largest shopping centers in the world and a tower. There is a lot to see and do in Dubai, You can visit the Burj Khalifa, the largest building in the world, upload a abra in Dubai Creek,snowboarding in Ski Dubai, safari in the desert. In the picture you can see a panoramic photo of the city

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4. Click Enviar . Una vez finalice la evidencia envíe al instructor el archivo a través de la  plataforma, así: 5. 6.

Dé clic en el título de esta evidencia. Dé clic en el enlace Examinar Examinar mi equipo y busque el archivo en su computador. Asegúrese de adjuntar el archivo. 7. Escriba algún comentario si lo considera pertinente. 8. Dé clic en Enviar. Note:  Note:  This evidence is an individual activity. Remember to check the learning guide in order to know if you have done all the assigned activities, know how to develop them and deliver them correctly.

Nota:   esta evidencia es de carácter individual. Recuerde revisar la guía de aprendizaje con el fin de verificar que ha realizado todas las actividades  propuestas, saber cómo cómo desarrollarlas y entregarlas correctamente. correctamente.

C rite ri teri rio o de evalua evaluaci ción ón Describe lugares, ciudades y países teniendo en cuenta el vocabulario y contexto requerido.

Learning activity 4 / A c tivi tiv i dad de apr aprendi endi zaje 3 Evidence: Getting to Bogota / E videncia: videncia: Lleg Lleg ando a B og otá otá  A. Johana’s friend Sakie is coming to Colombia. She’s traveling from Yokohama to Bogota. She wrote an e-mail to Johana showing her itinerary. Please, read the message. / La amiga de Johana, Sakie, va a venir a Colombia. Ella

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3 FILES ATTACHED

My dear friend, Hope you are great. Yesterday, I bought all the tickets for my trip to Colombia next month. I’m attaching a copy of them for you to have a look. I know you made this trip last year, is there anything important to consider?  What can I do when I arrive arrive to Bogotá? I will be looking forward to hearing from you soon. Lots of love, Sakie. ☺

B. Now, have a look of Sakie’s tickets. / Ahora, / Ahora, observe los tiquetes tiquetes de Sakie.

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eles Sakie’s flight ticket from Tokyo to Los  Ang eles

Sakie’s fight ticket from Los Angeles to Bogota

Fuente de imágenes: SENA

C. Help Johana replying Sakie’s message. Read the writing plan   and the useful language box  for  for writi wr iting ng e-mails  for ideas and planning. /  Ayude a Johana a responder el mensaje de Sakie. Lea el  plan de es cri cr i tura y el vocabul voc abula ari o útil útil para para es es cribi cr ibirr e-mails e-mails  para ideas y planeación.

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Useful language for writing e-mails: / Vocbulario útil para escribir

e-mails: B eg inning inning phra phrass es : Dear / Hi + Name / My dear friend. Thank you / Thanks so much / Many thanks for your message / your e-mail / your letter. I’m happy / glad to hear from you / It is great to know about you.

E nding nding phra phrass es : That’s all for now / Hope to hear from you soon / Looking forward to hearing from you soon. Best wishes / Lots of love / Love (from) / Regards / Give my regards to + Name.

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Writing plan: / P lan lan de es es critura: cr itura: Objective: To write a reply to Sakie e-mail message. Plan: 1. Johana Johana than thanks ks Sakie Sakie for for her mess messag age. e. 2. Johana Johana tells Sakie Sakie she has has to arrive arrive to Yokohama Yokohama train station station one one hour before the train departures. 3. Johana Johana tells Sakie Sakie that that after the train train arrives arrives in Tokyo, Tokyo, she needs needs to take a bus from the train station to Narita International airport. 4. Johana Johana recommend recommends s having having the passport passport and boardin boarding g pass on hand hand before the check in. 5. Johana Johana tells Sakie Sakie that that the flight flight to Los Angele Angeles s takes very very long. long. Considering the arrival time, Johana thinks it is better to spend the night at the hotel airport. 6. Johanna Johanna tells tells Sakie Sakie she can wake wake up early early and do some some shopping shopping at at the duty free section of Los Angeles airport. (The duty free is at Terminal 2). 7. Johana tells Sakie that the boarding gate to Bogota’s flight is at Terminal 5. Thus, Sakie needs to take a shuttle from Terminal 2 to Terminal 5. The shuttle takes 15 minutes. Johana also tells Sakie that she can walk, if she prefers so. The walk from Terminal 2 to Terminal

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D. Now, write the e-mail to complete the evidence. You have to give Sakie clear instructions by following the writing plan and using at least five (5) prepositions of movement in the appropriate contexts. Keep in mind all the different means of transportation Sakie will be using and the places she will go through. /  /  Ahora, escriba el e-mail para completar la evidencia. Usted debe darle instrucciones claras a Sakie siguiendo el plan de escritura y usar  por lo menos cinco (5) preposiciones de movimiento en el contexto indicado. Tenga en cuenta los diferentes medios de transporte que Sakie usará y los lugares por los que pasará. Prepositions of movement examples:  examples:  / Ejemplos de preposiciones de movimiento:  

Get into the train / bus / shuttle. Walk across the shops. shops.

 JO  J O H A N A G A R C I A  TO:

[email protected]

FROM:

[email protected]

SUBJECT:

RE: MY ITINERARY

DATE:

 AUGUST 19, 2014

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When you finish your work, send the file to your instructor through the platform as follows: 5. Click on the title of this evidence. 6. Click on Examinar mi equipo  equipo  and look for the file in your computer. Make sure the file is attached. 7. Leave a comment comment for the instructor instructor (optional). 8. Click Enviar . Una vez finalice la evidencia envíe al instructor el archivo a través de la  plataforma, así: 9. Dé clic en el título de esta evidencia. 10. Dé clic en el enlace Examinar mi equipo y busque el archivo en su computador. Asegúrese de adjuntar el archivo. 11. Escriba algún comentario si lo considera pertinente. 12. Dé clic en Enviar. Enviar. Note: This Note: This evidence is an individual activity. Remember to check the learning guide in order to know if you have done all the assigned activities, know how to develop them and deliver them correctly.

Nota:   Esta evidencia es de carácter individual. Recuerde revisar la guía de aprendizaje con el fin de verificar que ha realizado todas las actividades  propuestas, saber cómo cómo desarrollarlas y entregarlas correctamente. correctamente.

another trap when planning time / Sudo Null IT News

The correlation between work and rest for a short period of time can be traced very simply. If you didn’t sleep at night, your head buzzes during the day, it’s difficult to concentrate, it’s practically impossible to work ( I emphasize that hereinafter we are talking about intellectual work ).

But the longer phases, the period of which is several months, are much more difficult to trace. Although these phases are just as real as the short-term phases.

So. Often, these long phases are not taken into account in time planning. A person naively believes that he will be equally productive all the time throughout the whole year. This «trap» falls into those people who are just starting to plan their time on their own: freelancers, individual developers, and so on.

Every active phase is followed by a period of «inactivity». The main symptoms that you have begun a period of inactivity:

  • Productivity drops significantly.
  • The thought process slows down. The ability to solve problems is reduced (I think this can be confirmed by IQ tests). Sometimes it’s hard to remember a word.
  • Losing interest in research, new directions.
  • It is difficult to concentrate, thoughts are confused.
  • After waking up, fatigue sets in quickly (after 3-4 hours).

In this case, as people say, you need a vacation.

It is worth noting that human physiology in this matter does not correspond to the accepted public opinion: according to public opinion, vacation is needed no more than once a year, regardless of the type of work, whether it is intellectual or physical labor. If a person is not informed about this physiological property of his, he begins to think that something is wrong with him, the poor fellow, and look for a problem in himself (to worry about this). Or go on the rampage and force yourself to work (which can lead to insomnia, nervousness, depression, and even mental disorder).

This is not the most interesting part. From my experience, I noticed this:

  1. The onset of a period of inactivity depends on the load during the work period.
  2. The exit from the idle phase depends on the quality of the rest.

Again, from my own experience, I can say that you can work «to the fullest» for a maximum of 2-2.5 months, after which there comes a period of almost complete inactivity.

For necessary rest. If you have an active rest (spend most of your time in nature, away from the computer), then it takes about 1.5 months to restore strength. With passive rest (more sleep, participation in forums, reading articles / news, watching movies + occasionally doing something), it will take up to 3 (!) months to restore strength. In any case, do not count on a quick recovery of strength: the rest process is measured in months, but not in days.

What follows from this?

  • When planning the time for a project, keep in mind that your energy will run out after a certain time and you will need to rest. How many months you have enough — depends on the health and activity of the work.
  • If you are not in control of your time and you are required to work 8 hours every day — do not work at full strength (that is, “shirk” moderately from work). If this is not done, then in a few months you will not be physically able to work (you may not make it until the vacation).

Why am I writing all this?

After searching for information, I came to the conclusion that there are no serious studies on this issue. I invite you to share your observations on these issues in the comments :

  1. How many months can you work continuously without a drop in productivity? It is worth clarifying the percentage of daily load (100% is when there is no strength left to do anything else, just fall on the bed and sleep).
  2. How many months does it take you to fully recover from a period of inactivity? How does the quality of rest affect?

P.S.

At this level of development of our civilization, it is generally accepted that the optimal variant of the ratio of work / rest is 11/1 (11 months of work and 1 month of rest). This scheme has not been confirmed by any serious studies. It was formed historically for physical labor and was projected onto intellectual labor.

I am convinced that the average person does not have the strength to work intellectually to the fullest for all 11 months (even 8 hours a day). Therefore, workers placed in such conditions are forced to “take off” in various ways (whether it’s smoking breaks, flames on forums, reading articles, etc.).

Why you should not create services for travel planning — Offtop on vc.ru

As a startup founder
WorldMate and Desti (which also took over Pinnr), I get letters every week from entrepreneurs who have launched or are considering launching a travel startup.

The vast majority of them follow this pattern:

  • The pitch starts with “if you are an X, it’s very difficult to plan a trip”, where X is any of the many types of travelers — from ordinary tourists to millennial vegan honeymooners who plan their entire trip with an iPhone .
  • A solution is, of course, an application or site that combines curated content, powerful search capabilities (e.g., natural language-aware semantic search metasearch), information-gathering and “scheduling” technology, functionality that uses social networks for trip inspiration or joint planning, publication of reviews, reports and photos.
  • The business model is to make money on affiliate programs and some advertising, because «the average hotel booking check is hundreds of dollars, and we can earn 10-15% on affiliate programs.»
  • The prerequisites for creating the project are as follows: “Since our project contributes to a much better user experience for travelers, we will get a viral effect with the spread of information about us like wildfire!” Thus, the user acquisition strategy boils down to a PR campaign, which should be followed by word of mouth communication about the project (word of mouth) and a viral effect (“everyone will share their photos, questions, trips”).

Now, since this
more or less repeating the words from the business plan of my startup Desti, I would like to sympathize with all of them.

However, despite the sympathy, often my reviews rather rudely return the founders of projects from heaven to sinful earth. I hope this article helps
save someone time by pointing out a number of false assumptions and key blind spots that exist in the minds of entrepreneurs starting out in this space.

Also, I’ll suggest some moves that might work.

Premise: Travel planning is not working properly and we can fix it (can’t we?)

This is how online travel planning works.

As a traveler, you have already taken
some key decisions — you have some understanding of who, when, where and why is going.

In addition, you have a number of preferences — brands, budget, and so on. You need to decide how you will get to the destination of the trip, where you will live and what you will do within these preferences, so you do the following:

  • Do a lot of searches on different topics with different restrictions — for example, “what flights are there on Monday and what if we fly on Sunday”, “what are our options in terms of choosing a hotel, but what about staying in an apartment or house”.
  • Gather alternatives, understand their uses, and rank them—for example, «Route 1 is better because it’s more scenic, but that means we need to stay overnight in Oxnard.»
  • Share your plan with other trip participants and get their opinion.
  • Repeat the previous steps until you run out of time and the moment of decision comes.
  • Book a trip and hit the road.

The current situation in
the online market is not very good at supporting this process.

Online travel agencies and metasearch are not very good at rating hotels (often doing it deliberately), Tripadvisor and Yelp are not much better, as you need to read dozens of reviews about each place to make a final decision.

That’s why you have to search on many sites, sometimes using regular search engines, sometimes following links from companies that you already know.

Travel sites return entire catalogs of results for each query, so you have to scroll through many options and delve into the analysis of each individual item in the list to see if something suits you.

If your search boundaries are not strictly defined (you don’t know exactly what you want to do and where exactly), you have to spend a lot of time searching.

As soon as you receive
any assumptions, there is no way to easily and quickly turn them into a plan.

It doesn’t matter if you find options for a trip on one site or on many — these sites are not suitable for planning in any case. Their job is to convert you into a customer.

So usually sites don’t offer tools to save for later, share or compare results. You have to maintain lists in Excel/Word/Google Docs and so on, which you share with your companions using mostly email.

And so many of those who are trying to create a new product assume that everything that search will do, gathering information in one place and being able to share it better, is a step in the right direction.

Thus, if the «New Service» is able to provide a great user experience, which is based on the use of smart artificial intelligence, which deeply understands your intentions («you are going on a romantic trip!»), personalizes the search results («you prefer to stay at the Marriott» !”), adds a social confirmation factor (“your friend was here!”) and context-based analytics (“you are going on a trip in July, and the hotel is right next to the beach!”), collects all this on a map, automatically plans best itineraries and compare prices on countless sites — you will realize that the «New Service» is much better than what you are using now and start using the «New Service» to plan your trip, save time, reduce stress and enjoy trips.

Q.E.D.

And in
Yet-another-travel-newco.com business plan we read:

“Our superior content and the resulting user experience will help keep users engaged with our product. They will bring their companions to our site. They will all plan their trips on our website and we will see exponential growth!”

So why doesn’t it work

Let’s assume that the product execution of your startup is perfection itself. You penetrated the very essence and created the perfect
a travel planner that can be used by a significant number of travelers.

The thing is small — you just need:

  • Make it so that many travelers know about your site just when they are going on a trip.
  • Quickly and easily teach them how to use your product so that they understand that the investment of time in learning how your service works will pay off and that your service is really worth using for trip planning.
  • Make sure they actually use your service to make hotel reservations and everything else so you get your affiliate commissions.
  • Invest affiliate royalties in acquiring new users (competing for them with those who pay you these royalties).
  • That’s it.

Let’s start with the fact that you need to acquire users. And you know what? If they are not planning a trip, they are not interested in
travel planners. They will simply filter out the information that you exist.

People from all sides are constantly bombarded with information about new sites, apps, brands, and they filter out what is not relevant to them at the moment.

That’s why you keep seeing GEICO ads (
American insurance company — approx. per. ) on TV — the only way to get your attention at those moments when you think about insurance (1-2 times a year) is to constantly flicker before your eyes.

So, no matter how much press, word of mouth, or virality you get, it only matters if the information is relevant.

This inevitably means that you need to advertise a lot. And no, «free» ways to get users (like SEO) can’t help you scale in mature markets in 2015.

Priceline Group (
owner of Booking.com, Agoda, Kayak and other sites — approx. per. ) spends $2 billion a year on Google Adwords alone — guess why?

Now, let’s say you actually get the attention of a user who’s planning a trip, either for free or through a paid ad.

Now your task is to teach him a new way of planning a trip, based on a new way of interacting with the service, which is different from what he used before. At the same time, he must trust the search results and content that you provide him, more than established brands.

All this must happen before he decides to book a trip, but at the same time he must remain a user of your service until the booking is made.

Of course, they must share the trip with their companions, and they should also start using your product, even if one of them shares a link to a house they found on Airbnb that is not available for booking through your app.

That would be great, given the fact that the user engagement schedule for new apps and sites is usually L-shaped, whether it’s games, planners, or recipe apps.

Suppose a certain percentage of users realize the benefits of the service, however, without a reason that will encourage them to return to the service again and again, many more users will fall off over time.

Okay, let’s say your service is so great that it influences a significant number of travelers to book a trip and thus they book a trip through your service and you get your affiliate commissions that can be reinvested in acquiring new users, right?

May be.

Many
Travel startups are faced with the fact that users use their services to get information, and then go to book a trip to the resources they trust more — be it an online travel agency, a hotel or an airline.

This happens even if your site has a «Book with [X]!» It’s a habit that takes time to change. If the buyer can purchase the same thing at the same price where he has already made a purchase, why not?

Brent Hoberman, co-founder of Lastminute.com: «We saw good traffic coming to us, but it took us 2 years for the traffic to start converting on our site.»

Let’s say you solved this problem too, and your users go through the entire funnel before booking through your service, so they can take their affiliate commission. But who pays the commission?

Those same
An online travel agency or metasearch that you are competing with for user attention.

And you know what?
They buy traffic with the commission they receive. So if you get X from the booking, they get twice as much. So who will end up winning the ad auction price war?

Competing with someone who pays you an affiliate commission for the same users is obviously not the best strategy, especially when the user knows about the existence of both of you.

So what works

First, if you are an end user, then I encourage you to use travel planners. We removed Desti from the Appstore when we sold it to Nokia in 2014, and since then planning family trips has become much more difficult for me personally, often I hear the same thing from my friends and colleagues.

The problem is that the best product does not always mean good business. However, there are some strategies that sometimes work.

Probably the best thing is to sell what no one else has. If users know that your site is the only place they can buy X, and they want X because it’s better, cheaper, or just special, they’ll come to you for X.

It worked great for Airbnb — most of what they offer was simply not on the market before; it worked well during the days of HotelTonight, when the hotels they had could not be booked anywhere else at such attractive prices, and so on.

That’s why the most important thing for Expedia and Priceline (Booking.com) is to get as many hotels in their systems as possible.

Of course, if you follow this path, you will become a marketplace or a retailer, not
travel planner.

Another approach is based on the understanding that
the travel planner saves time and effort, that is, it is, in fact, a means to increase productivity, which means that it can be monetized according to the SaaS model.

AT
In a sense, WorldMate and Tripit were not travel companies — they were companies that simplified the business processes of collecting business travel information and using it while traveling.

This approach is based on the business of corporate
travel agencies — companies pay them to keep employees focused on work in the company, and not on travel problems.

However, the corporate agency segment is not the fastest growing these days.

There is also
B2B2C model. Content curation capabilities, improved search, personalization, social proofs and so on can be used by online travel agencies, metasearch to improve their conversion, increase check size and reduce user acquisition cost.

The white label or technology vendor model works if your product fits really well into the offering of those who will use it, and is complex enough to implement, while also being easy to integrate in which you will not hit anyone’s corns.

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