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Bacardi celebrates in 2012 the 150th anniversary of the world’s festive celebrations and innovations

January 18, 2012, 10:15

• accept participation in worldly exclusive festivals that combine the unparalleled and creating unprecedented and creating uncertainty and created unprecedented. with the BACARDI® brand in Berlin, Miami, London, Indianapolis, Madrid, Shanghai, Sao Paulo and other cities in between
• Join the festivities or organize your own BACARDI Anniversary parties with this special offer and share the fun on Facebook
• Enjoy $2,000 of a special edition rum made exclusively to celebrate the brand’s 150th anniversary2
• Take part in advertising campaigns organized by social networks and win BACARDI brand wardrobe items

  To view the multimedia resources associated with this press release, please click here…

  «The passion and entrepreneurial spirit of my great-great-grandfather in Santiago de Cuba a century and a half ago gave birth to an exceptional rum, destined to change the craft of distilling spirits forever,” said Facundo L. Bacardi, Chairman of the Board of Bacardi Limited and a fifth-generation descendant of the Bacardi family. «These characteristics remain to this day the key qualities and sources of our phenomenal success and the company’s current position as the maker of the world’s most award-winning rum, having won over 400 different awards to date.» nine0003

  Bacardi was founded in Santiago de Cuba on February 4, 1862, when Don Facuno Bacardi Masso bought a small distillery. Years later, after numerous experiments, Bacardi managed to completely change the craft of making strong alcoholic beverages by creating technologies that had never been used in the production of rum. He selected high-quality sugarcane molasses, selected a special strain of yeast (still used today), filtered and softened his rum in American white oak barrels, and then blended it to create the perfect taste. The soft, light drink he ended up with, which was a stark contrast to the hard «fire water» became known as BACARDI rum, the world’s first premium rum and the first blendable rum, fueling the cocktail party culture that thrives to this day. . The skilled Maestro de Ron (Master of Blending) continues to follow the same high quality standards that were the basis for the production of rum by Don Facuno. nine0003

  «For 150 years, Bacardi—as a family, as a company, as a brand—has always brought people together for legendary celebrations and exceptional cocktail parties. Worth a visit to any bar, club or restaurant in any country in the world, it is immediately clear you feel the influence of the Bacardi brand on the craft of winemaking,” said Seamus Buckbride, president and CEO of Bacardi Limited. «It’s incredible how a 150-year-old single-brand company has grown into the world’s third largest spirits producer with an enviable range of iconic spirits including GRAY GOOSE vodka, BOMBAY SAPPHIRE gin, DEWAR’S Blended Scotch, vermouth MARTINI, ERISTOFF vodka and CAZADORES 100% blue agave tequila.» nine0003

  Parties, parties, parties!

  BACARDI’s 150th Anniversary Global Gala will feature title and award-winning musical talents, top celebrities and other influencers who, along with other drink drinkers, will wish BACARDI a happy birthday. The first of a series of such gala evenings in honor of the 150th anniversary of the brand is hosted by Germany on January 28, passing the baton to Canada, where celebrations begin on February 1, and then to the United States, Europe, Latin America, starting on February 4. On February 4, Rolling Stone® magazine will honor BACARDI in Indianapolis, the day before the «big game,» the most anticipated football game in the US, with a «super» anniversary party. In addition, Bacardi is thrilled to announce partnerships with celebrities and trendsetters who will host tailor-made events of their own in cities around the world to wish BACARDI rum a happy birthday. nine0003

  Guests will celebrate with legendary BACARDI rum cocktails, some over 100 years old but still the most popular, including the most beloved, the Original BACARDI Cuba Libre, savored daily in over six million servings; cocktail Original BACARDI Daiquiri; real cocktail BACARDI Mojito; and the famous BACARDI Pina Colada. Since the creation of BACARDI rum, more than 365 billion cocktails have been happily consumed. This means that more than 200 cocktails with BACARDI rum are prepared and drunk every second in the world every second! nine0003

  Consumer incentive events

  participation in the celebrations on the occasion of the 150th anniversary of BACARDI and in the drawing of gift sets from BACARDI, which include everything you need to arrange your own unforgettable party. In select market regions, consumers will also be able to win or purchase BACARDI glass anniversary commemorative items, special sets and wardrobe pieces featuring vintage advertising and/or created by designers and artisans with Cuban cultural heritage. nine0003

  Special limited edition drink

  release, vintage rum BACARDI Ron BACARDI de Maestros de Ron, Vintage, MMXII®. A blend of the finest rums aged in oak barrels for 20 years, with a final maturation in 60 year old cognac barrels. This vintage drink is bottled in 500mm decanters in leather cases. The decanter is made of handmade crystal. The retail price of the anniversary rum is $2,000. A truly limited edition, only 400 carafes will go on sale. The rum will be available at select international airports and high-end retail outlets around the world. nine0003

  Additional Bacardi 150th Anniversary Events include: meter display in three dimensions with the BACARDI logo symbol, the bat. Puerto Rico is home to the world’s largest rum distillery, BACARDI.

• BACARDI 150th Anniversary Exhibitions will also be organized at Miami International Airport and several other international airports. nine0066
• Anniversary Cruise: Celebrity Cruises will celebrate the event. On February 4th, the celebration will take place on board the Celebrity Summit at the same time as it departs from the port of San Juan, Puerto Rico.
• World Cocktail Tournament: This year, BACARDI will reshape the Legacy Cocktail Competition and select top bartenders from over 25 countries to compete in the finals in Puerto Rico on February 20th.
• Corporate Responsibility: Bacardi has a proud tradition of contributing to the community, with approximately 6,000 employees participating in corporate responsibility and philanthropy activities throughout the month. Bacardi is also looking to the future with sustainability initiatives that raise standards in the production and sale of premium spirits. nine0066
• National Geographic Channel Journeys to Famous Wineries On February 11 at 8:00 pm ET, the Ultimate Factories tour to those famous wineries begins, taking US viewers to the birthplace of BACARDI rum in Puerto Rico, to demonstrate how family traditions are combined with cutting-edge technology. The program will be broadcast internationally on the «Megafactories» series airing in March, so check your local TV schedule for timings. nine0060
• Canada — March 17
• Italy — March 18
• Australia and New Zealand — March 27
• United Kingdom and Latin America — March 29
• South East Asia — Spain April 5

and 90 Portugal — May 28

• Hungary, Norway, Sweden, Finland and Benelux — May 31
• Turkey — June 1
• Russia, Baltic States, France, Romania and Greece — June 5
• Germany — June 21