Aizel: Aizel — интернет-магазин модной дизайнерской и брендовой одежды – Conoce las especies de Puerto Rico

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January 5, 2023
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Aizel: Aizel — интернет-магазин модной дизайнерской и брендовой одежды

What Does The Name Aizel Mean?

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Origin:
Arabic
Meaning of Aizel
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Gender: Neutral

First Name
<100
in the U.S.
since 1880

Last Name
<100
in the U.S.
in 2010

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How to Pronounce Aizel

Aizel Pronunciations

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Competition is growing, of course, but this is not the main difficulty. The fact is that, according to the legislation, foreign online stores should not pay taxes and duties on goods, and we pay both VAT on imports and all customs duties, so we can’t talk about full-fledged competition with foreign retailers yet. The rules of the game for everyone should be the same, then the competition will be healthy. nine0007

While we are mastering Russia and the CIS countries. In the near future, we plan to arrange deliveries abroad, primarily of interesting Russian designers. Other countries should learn about them, because their potential is huge. Thanks to online stores, such designers have the opportunity to enter the global arena, because it is difficult for them to compete with top brands in retail, such cases are rare. nine0003

Nowadays, you need to be everywhere, if you are not on the Internet, then your days are numbered. Our customers have long moved online, and we are with them. We respond to each of their needs – for example, we are now actively developing a sales channel through social networks, but we also have other online channels, we have an online store. Our business is built on emotions, we build the so-called shopping experience, so a personalized approach is a priority for us now. nine0003

The customer has changed just like our entire environment. Ten years ago there were still such cases, now they come with screenshots more often. We understand the needs of our customers and do our best to provide them with an omnichannel shopping experience. As soon as the online store appeared, we “added” it to the boutique using touchscreen panels. It was at the very beginning, but we do not stand still. In any case, the store space is limited, and the Internet is not, this provides more opportunities for the effective demonstration of brands and collaborations. nine0003

I have never made a choice in favor of only expensive clothes. There are many clients who are categorically not ready to wear branded items. Not because they can’t afford it, but because they just want to dress differently. I believe that we are obliged to provide a choice to completely different customers. On the site we work not only in the luxury category, we present different brands and new designers. Here you can find a chic evening dress from Valentino, Gucci, Prada and choose adidas, Reebok, New Balance sneakers; buy fashionable youth clothes MSGM and Acne Studios or Isabel Marant, Carven. This is not all. In the near future we plan to open several corners of monobrands and a new floor with young designers, Sorry, I’m Not, Alexander Terekhov, Katya Dobryakova are in great demand. nine0003

No. Luxury buyers are quite conservative, they are used to certain brands, they know which models suit them, they hardly change their preferences. At the same time, buyers who are open to experiments are increasingly coming to us. They can come for a thing from a top brand, but at the same time buy something from the basic categories and successfully combine it all. To date, the words “luxury” and “luxury” sound somewhat archaic, the key word is “fashion”, and it is on it that the modern buyer relies. nine0003

I control. More precisely, Alexander Bichin (fashion director of Aizel. – Ed.) and I control together. I really like to watch models, but this is a very difficult process, it needs a well-coordinated team. The choice today is simply incredible, so it is very important to take a comprehensive approach to this task, because in each purchase we must take into account the interests of different customers. In boutiques one, on the Internet – others.

Space is limited in the boutique, and every week we change the collection on mannequins and even in the hall to show the range as much as possible. In the online store, we have more freedom, it is possible to present the entire assortment wider, the site is designed so that the selection process is as quick and convenient as possible, all the functionality of the site is aimed at this. If buyers have questions about products, the answers to which they did not find on the site, they can contact our online consultants in the call center. nine0003

If we compare us with world capitals, then to some extent there is, and one of the reasons is tourists who come to other countries not only to relax and visit museums, but also for shopping, and they come to Moscow mainly only for the sights. Moscow has not yet become a city – the center of fashion, but I am sure that everything is ahead, and we are making our contribution to this. We have different brands, including democratic ones. And during the sales period, our products are available to the widest audience. I even came up with a slogan: “Fashion is getting closer!” nine0003

Aysel Trudel opened her first boutique in Crocus City in 2002. Now she manages the Aizel Moscow boutique in Stoleshnikov Lane, the Aizel.ru online store, BOUTIQUES AND distribution of Christian Louboutin, Agent Provocateur, CHARLOTTE OLYMPIA, AQUAZZURA and bonpoint AND Laduree restaurants. Since 2015, Aizel.ru has been operating on the principle of a marketplace, combining on its site both its own assortment and goods from stores and partner brands from Russia and the CIS countries. In 2015, Aizel.ru attracted investments from Bonum Capital in the amount of €2.5 million, while the investors declared their readiness to invest €25 million in the online store.

Usually I wake up at 7 am, I always walk the children to school by myself, this is our little ritual. Then I will definitely go to the gym, it sets the right rhythm. After that, my working day begins and continues until late in the evening. I work a lot, but I try to get home before the kids go to bed. It’s hard to live in such a schedule, but I try to strike a balance between work and personal time.

Of course I do, this is my life. I like to dress beautifully, I always treat things with respect. In the store, it is important for me how they hang, how they are ironed. It seems to me that it is very important to burn, to love the work that you are doing. I can’t stand people who don’t have drive. I am very lucky in this regard, because my business is both my hobby and my love, and they are inseparable from each other.