Bacardi puerto rican rum: Casa BACARDÍ Puerto Rico | Puerto Rico Attractions | Rum Factory – Conoce las especies de Puerto Rico

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February 23, 2023
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Bacardi puerto rican rum: Casa BACARDÍ Puerto Rico | Puerto Rico Attractions | Rum Factory

Bacardi Superior Rum Puerto Rico 1.75L

Bacardí® Superior Puerto Rican Rum (1.75 L) Delivery or Pickup Near Me

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1.75 L

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About

Details

BACARDI Superior is the perfect white rum that you can casually sip or mix into any number of cocktails to liven up the party. This BACARDI white rum liquor is aged in American white oak barrels and shaped through a secret blend of charcoal for a distinctive smoothness that makes it easy to have fun. This superior BACARDI Rum alcohol is a light and aromatically balanced aged rum that is 80 proof and offers an aroma of almonds and fruit with a smooth and creamy flavor and a dry, clean, fresh finish. When you are out with your friends enjoying the moment, use BACARDI Superior Rum as a drink mixer with a number of tropical cocktails or alcohol drinks such as a Mojito, frozen Daiquiri, Rum and Cola, Pina Colada, or even a Rum Punch. BACARDI is the oldest and largest family-owned rum in the world.

• One 1.75 L bottle of BACARDI Superior White Rum

• Aged in American white oak barrels and shaped through a secret blend of charcoal for a distinctive smoothness

• This BACARDI rum offers a smooth and creamy flavor that’s easy to mix and simple to enjoy

• White rum that delivers an aroma of almonds and fruit with a dry, clean, fresh finish that’s as crisp as it is exciting

• Mix this rum into a delicious cocktail like a Mojito, frozen Daiquiri, Rum and Cola, Pina Colada, or even a Rum Punch

Ingredients

Superior White Rum.

Warnings

WARNING: Drinking distilled spirits, beer, coolers, wine and other alcoholic beverages may increase cancer risk, and, during pregnancy, can cause birth defects. For more information go to www.P65Warnings.ca.gov/alcohol.

About

Details

• One 1.75 L bottle of BACARDI Superior White Rum

• Aged in American white oak barrels and shaped through a secret blend of charcoal for a distinctive smoothness

• This BACARDI rum offers a smooth and creamy flavor that’s easy to mix and simple to enjoy

• White rum that delivers an aroma of almonds and fruit with a dry, clean, fresh finish that’s as crisp as it is exciting

• Mix this rum into a delicious cocktail like a Mojito, frozen Daiquiri, Rum and Cola, Pina Colada, or even a Rum Punch

Ingredients

Superior White Rum.

Warnings

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No, Bacardí® Superior Puerto Rican Rum is not gluten-free.

Bacardí® Superior Puerto Rican Rum has 0.0 calories.

Bacardí® Superior Puerto Rican Rum has 0.0 carbs.

Bacardí® Superior Puerto Rican Rum has 0. 0 grams of sugar.

Bacardí® Superior Puerto Rican Rum has 0.0 grams of fat.

Bacardí® Superior Puerto Rican Rum has 0.0 grams of sodium.

Pernod Ricard drops popular rum brand Havana Club

May 15, 2012, 05:14 pm
Business

100%

Pernod Ricard has dropped popular rum brand Havana Club in the US after a 17-year struggle with rivals from Bacardi. The French alcohol concern registers a new rum – Havanista, which will be sold in America after the lifting of the embargo on Cuban goods. The right to use the Havana Club brand in the US remains with Bacardi, which bottles the rum in Puerto Rico.

French spirits concern Pernod Ricard has withdrawn its claim to regain control of its flagship brand of rum Havana Club in America after being rejected by the US Supreme Court. Instead of the brand lost in the region, the company decided to launch a new premium segment rum under the brand name Havanista. The product will be manufactured at Pernod Ricard’s existing Cuban factories. Businesses will continue to bottle Havana Club for countries other than the US.

Pernod Ricard does not currently sell Cuban rum in America due to the embargo on imports of goods from socialist Cuba. Havanista, the new trademark, has already been registered but will not be released to the US market until the embargo is lifted.

“We are preparing for the future,” CEO Pierre Pringet said, adding that the new brand of rum is being created specifically to expand into the US market in case the embargo on Cuban goods is lifted.

“Some don’t want us to enter the American market. Well, sorry man, we’re ready!” – added a top manager.

The Havana Club trademark was registered in the 1930s by the Cuban Arechabala family, but after the Cuban revolution in 1959, Fidel Castro nationalized the brand.

It is because of the nationalization that its distribution is prohibited in the USA.

Since 1994, rum has been produced by Havana Club International, which is owned equally by Pernod Ricard and the Cuban government through the state enterprise Cubaexport.

But a similar trademark in the United States was registered by the Bacardi corporation, which produces rum at enterprises in Puerto Rico.

Alcoholic concerns have been challenging each other for the rights to a popular brand for more than 17 years. The conflict began at 1994, when Bacardi applied for a trademark in America. As a result, since 2006, Bacardi has been producing rum under the Puerto Rican Havana Club brand, and Pernod Richard has been selling the same brand worldwide, except for the United States, due to an embargo agreement on the supply of Cuban goods, which has been in force since 1993.

Pernod Ricard’s problems were complicated by the passage of Section 211 in 1998, which expressly prohibited the registration of Cuban brands in America. Cubaexport and Pernod tried to challenge this directive in the courts, arguing that it only applies to brands that were not previously registered in the US. But the District of Columbia Court of Appeals extended the amendments to “renewal of previously registered trademarks.” The U.S. Supreme Court upheld the decision of the appeals court.

Giving up on the Havana Club will not lead to the loss of the American rum market, Pernod Ricard hopes. “We want to make it clear to competitors that when the embargo is lifted, we will be able to sell genuine good quality Cuban rum,” said Jerome Cottin-Bisonne, head of Havana Club International, commented on the conclusion of the dispute in favor of Bacardi, noting that “Havanista will be able to fully to satisfy Americans’ need for quality alcohol.”

The US rum market accounts for about 40% of the world’s rum sales of all brands.

In 2011, Pernod Ricard sold over 3.8 million cases of Havana Club worldwide (up from around 100,000 in 1993). According to the results of the first financial half of the year (according to the corporate calendar, Pernod ended in February), the sales of the French company amounted to $4. 6 billion, which is 11% more than in the same period a year earlier.

On Tuesday, Pernod shares rose 0.13% to 78.8 euros per share.

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How Cuba quarreled between Bacardi and Pernod Ricard

Cuba, the “island of freedom”, is steadily moving towards capitalism. The United States is gradually easing the trade embargo imposed half a century ago. Recently, the US authorities lifted restrictions on businesses and made it easier to travel to the republic, which opened up new opportunities for companies and at the same time created new problems. The country, which lived rather apart, now has to merge into world processes.

Marketers were among the first to face the challenge. The two largest alcohol companies faced the issue of Cuban rum. Bacardi and Pernod Ricard claim their rights to the “real” rum, since both are produced by Havana Club. The Cuban authorities, the US Congress, the European Union and the WTO are involved in the corporate dispute. The global brand war uses both legal and marketing tools.

The origins of the conflict must be sought in the last century. Rum Havana Club started producing at 1930s Archebal family. In 1959, the revolutionary government of Cuba nationalized about this brand, after which José Arcebala fled to Spain.

After the fall of the Soviet Union, the authorities of the republic created a joint venture with Pernod Ricard. The parties agreed on the global distribution of the brand through Havana Club Holding, and the French manufacturer began to buy brands around the world.

illustration depositphotos.com

In 1997 the Archebal family sold the recipe to Bacardi. Now she claimed to have full rights to the Havana Club brand, having acquired it from the legal owners, her creators and masterminds. The case was dealt with by the US Congress, which eventually refused to recognize the rights to trademarks confiscated by the government without compensation.

This backfired on Pernod Ricard – in 2006 the French were unable to renew the right to the brand in the US. Therefore, the American market remained closed for their rum, while Bacardi produced an alcoholic drink in Puerto Rico and sold it in the States.

Pernod Ricard later decided to concede and withdrew its claim to regain control of the flagship brand in the US. Instead, the company decided to launch a new premium brand, Havanista.

However, the shaky truce does not mean that competitors have stopped challenging the title of “real” Cuban rum, writes The Financial Times. Each of the companies insists that it is her drink that has soul, only they go their separate ways. Bacardi is betting on Cuba’s past and the pre-revolutionary period; in particular, exploits the image of the fighter for the independence of the island Emilio Bacardi Moro and the slogan “Indomitable since 1862”.

Pernod Ricard emphasizes the brand’s authenticity by claiming that their Havana Club is an authentic, iconic Cuban rum. BBH London COO Charlie Rad believes the French have more of a bargaining chip as consumers are attracted to authentic brands.

In this direction, Pernod Ricard supports and promotes Cuban culture. The Havana Club brand produces music projects, and in 2011 invited M&C Saatchi Paris to film the film Seven Days in Havana.