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Though PATRÓN has grown to become one of the most recognized and respected luxury spirits brands in the world, it is still exclusively produced in the Highlands of Jalisco, Mexico, in the same small batches and with the same commitment to quality and craftsmanship.

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PATRÓN is made from only the finest, highest-quality Weber Blue Agave, which gives it its characteristic smoothness and layers of flavor. The agave is stripped to reveal the heart of the plant, the ‘piña’, which is then hand-chopped, baked and crushed by a two-ton volcanic stone Tahona wheel and a roller mill. The resulting mixture is fermented for three days, distilled and, in some cases, aged in handmade barrels. Two months at minimum for PATRÓN Reposado, over 12 months for PATRÓN Añejo, and at least three years for PATRÓN Extra Añejo. It’s no secret that we have a steadfast commitment to crafting the world’s finest tequila, but we’re just as dedicated to taking care of the resources and people that make it possible. At PATRÓN, we’ve always been committed to doing our part to preserve the environment and support our people and the community in our birthplace and hometown of Atotonilco el Alto in Jalisco, Mexico.

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Bacardi Limited

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 In the beautiful port city of Santiago de Cuba, a small family enterprise purchases a distillery and revolutionizes rum-making on February 4, 1862.  The first samples of a smooth, light-bodied spirit – what the world now knows as BACARDI premium rum – originated from a humble tin-roof distillery with bats in the rafters.

Working with close family members, founder Don Facundo Bacardí Massó pioneered key rum-making techniques, including the isolation of a single strain of yeast from nearby sugarcane fields. This closely guarded ingredient delivers the consistent quality and taste that makes BACARDÍ rums the world’s favorite and is still used today.

The new BACARDÍ blends were a delight to Cuban residents who had known only the harsh and fiery local “ron.” They welcomed the taste of smooth, mixable rums branded with an elegant and intriguing black bat on the label.

It was Don Facundo’s wife, Amalia, who suggested using a bat for the company logo. It was an insightful choice, because according to Cuban and Spanish lore, bats symbolize good health, good fortune and family unity. Soon this revolutionary, smooth-bodied rum became known as “the rum of the bat. ”

Another fascinating Bacardi symbol: El Coco, a coconut palm planted prominently at the opening of the distillery by the founder’s son. As its roots took hold so did a popular legend: “… the Bacardi company will survive in Cuba so long as the coconut palm lives …”

While the rum quickly began winning awards for quality and technical innovation, the new company faced major adversities: earthquakes, epidemic disease and financial distress. But the Bacardi family persevered …

During the 1890s, Don Facundo’s third son, Jose, opened a sales office in the city of Havana.

The unique, light balance of BACARDÍ rum inspired simple, thirst-quenching mixers to combat the Caribbean heat.

An American engineer working in Cuba invented the BACARDÍ Daiquiri in 1898. He offered it as a refreshing treat for his copper-mining crews, using fresh-squeezed local lime juice, sugar, shaved ice and BACARDÍ Superior rum.

In 1900, American soldiers celebrating victory after the Spanish-American War requested their Coca-Cola® be mixed with BACARDI rum. They toasted to a free Cuba, introducing the Original Cuba
Libre

These and other popular BACARDÍ rum cocktails helped the Company flourish. In 1910, Bacardi became Cuba’s first multinational company, opening a facility in Barcelona, Spain and, soon after, another in New York City.

By the 1930s, Bacardi owned facilities in Mexico and Cataño, Puerto Rico — now the largest premium rum distillery in the world.

When the U.S. Congress banned the manufacture, sale and consumption of alcohol in 1928, the Company had to shutter its New York bottling plant.

But Bacardi did not view Prohibition as defeat. Instead, it kicked off an innovative campaign promoting Cuba as an enticing, tropical island escape from the drinking restrictions back in the USA.

Tantalizing postcards illustrating the allure of Havana nightlife and BACARDÍ rum cocktails were mailed out. And a major airline ad encouraged U.S. customers to “Fly to Cuba and Bathe in BACARDÍ rum.”

The strategy paid off. American tourists flocked to the lively Havana bar scene. One of Cuba’s first skyscrapers, Edifico Bacardi, opened its elegant black-and-gold art deco bar to celebrities and entertainers and even the Spanish royal family.

As the family and Company name became more prominent, protecting it was a matter of honor, pride and survival. In 1936, the Company won a landmark lawsuit against New York bars that were substituting other rum to make BACARDÍ cocktails. A State Supreme Court ruled a BACARDÍ cocktail must be made with BACARDÍ. Today, when a customer orders, for example, a BACARDÍ Piña Colada, by law, it must be served only with BACARDÍ rum.

In October 1960, revolutionary government forces illegally confiscated all Company assets in Cuba – a devastating heartache for a business just shy of its 100th anniversary. Soon after, El Coco, the coconut palm – planted 98 years ago outside the Santiago de Cuba distillery – withered and died.

It is a dark and painful chapter – but also serves as a testament to the resilience, strength and spirit that define Bacardi.

The Company exhibited keen foresight, having already moved its trademarks and yeast strain out of Cuba for safekeeping. It also had an established multi-national presence and continued operations from several other countries.

These bold decisions ensured the survival – and future success – of the Company and BACARDI rum.

Shortly after the Cuban Revolution, Bacardi established a base in Bermuda. This strategic move served as a geographical bridge between Europe, where Bacardi targeted growth, and the U.S., where it was already established. The Company then began a period of spectacular achievement.

For more than 130 years, Bacardi was a one-brand company, specializing in the world’s best-selling premium rums. Then the Company dramatically broadened its scope across the spirits industry, becoming the largest privately held spirits company in the world.

When Bacardi purchased the MARTINI & ROSSI group in 1993, the Company doubled in size, added brands and secured powerful distribution channels overseas. More successful acquisitions followed, including DEWAR’S Blended Scotch whisky, BOMBAY SAPPHIRE gin, GREY GOOSE vodka and CAZADORES 100% blue agave tequila. Bacardi also has a stake in LEBLON Brazilian cachaça and in the parent company of Patrón tequila.

Other standouts: the launch of the BACARDÍ BREEZER and BACARDÍ LIMÓN, two of the most successful new brands of all time.

At 150 years the vibrant Bacardi journey of innovation, perseverance and success moves ahead. This luxury brand portfolio with authenticity and staying power positions Bacardi for an even more prosperous future. The Company is poised for more key acquisitions, achievements in innovation and is active in emerging markets including Russia, India, China, Brazil, Eastern Europe, the Middle East and Africa.

Legendary BACARDÍ rum cocktails are more popular than ever. More than 6 million Original BACARDÍ Cuba Libre cocktails are enjoyed every day around the world.

From humble beginnings in Santiago de Cuba, Bacardi created the first mixable rum, launched an entire cocktail culture and emerged as the world’s largest privately held spirits company.

The Bacardi culture embraces a bold entrepreneurial spirit, valuing success but also rising up to challenges. Our 150-year history is etched against the backdrop of war, earthquakes, epidemic disease, U.S. Prohibition, the Cuban Revolution and illegal confiscation of our Cuban assets.

Bacardi leaders consistently overcame adversities to emerge stronger, gradually positioning the Company as a successful, multinational leader across the global spirits industry.

Bacardi holds its heritage close to the heart and takes great pride in reaching its 150th anniversary, a milestone few companies ever reach.

Chairman Facundo L. Bacardí, a fifth-generation family member and namesake of the founder, joins all of Bacardi in wishing all of you a celebratory toast:

“Here’s to the next 150 years of Bacardi bringing people together!”

*Information from Bacardilimited.com

**Video published on YouTube by “BacardiLimited“

“It is important for a buyer that a neighbor drinks, not James Bond” – RBC

Michael Dolan, CEO of Bacardi Ltd, the world’s largest rum producer, told RBC why Russia is more important to him than growing India and China, which is why James Bond Stopped Drinking Martini and Why Any CEO Should Fire CMO

Bacardi CEO Mike Dolan

(Photo: Ekaterina Kuzmina / RBC)

“We could only hope not to be sanctioned”

— What is the place of the Russian market in Bacardi sales?

– If you count in dollars, then in recent years Russia has been the number two market for us in the world after North America, that is, the USA and Canada. After the devaluation of the ruble, Russia lost ground in terms of dollar revenue, but the turnover in Russia is still quite high.

— All importers faced devaluation, what strategy did Bacardi choose — to save margins while risking sales volumes, or to reduce profits and maintain market share?

— We used different methods and tried to take into account the circumstances and peculiarities of the Russian market as much as possible. We used a combination of methods such as pricing and local production to reduce the losses caused by the rising dollar. For example, we entered into an agreement with the Russian company Synergy, which will bottle our William Lawson`s whiskey, and we plan to make several more moves like this, which will allow us to reduce costs and hedge against exchange rate instability.

adv.rbc.ru

– Your inexpensive Scottish brand William Lawson`s became the best-selling whiskey in Russia, which was quite unexpected: at the time of launch it was a typical noname, no one knew about it, unlike, for example, competitors – Bell`s, White Horse. How did you manage to advance it so much?

adv.rbc.ru

— You know, there are several factors. First of all, for its price it is a great drink. Any commercial success is based on the fact that you offer a really good product, nothing will work without this, because this is exactly what the consumer appreciates, and not only the Russian one: William Lawson`s has launched well in other markets – in Mexico, India. Plus, it is sold at a good price — we have given the consumer an excellent option in terms of price-quality ratio. And the third key to success was good positioning. The audience of this brand is young people aged 21 to 33 years, the marketing campaign of this brand is addressed to them. We found that in this age category there is an interest in scotch tape, we bet on it, and our strategy was fully justified.

– But it is believed that young people do not like whiskey and cognac too much, preferring vodka and rum?

– I think so. According to our research, whiskey is most popular among people aged 31-35, but lately whiskey is becoming more widespread among younger audiences as well. Young people try whiskey, compare different varieties, experiment with flavors. They start, of course, with blended blended brands that are easy to use in simple cocktails, and many then move on to single malts – higher class with complex taste. If we talk about Russia, here people also begin to experiment, look for suitable options, this is especially true for young people, 20-30 years old. And now young people are returning to already forgotten trends, choosing drinks that their grandfathers used to prefer.

– More than 10 years ago, Bacardi made a big deal when they bought the Gray Goose vodka brand for $2.2 billion. Do you think these investments paid off?

— Despite the value of the deal, the purchase of Gray Goose was a great investment. Moreover, it has become one of the most profitable deals in our history. We have made successful deals before, large and small, such as the purchase of Banks super premium rum and Angel`s Envy bourbon in the USA. Angel`s Envy is a typical example of a traditional craft bourbon that is currently booming. Of course, these are not so large in terms of the cost of the transaction, but we are very pleased with them. It cannot be said that the importance of a transaction depends on its value. We strengthen our portfolio, make it more powerful, and as a result, the entire business of the company becomes stronger.

– However, many of your competitors, who have strong vodka brands in their portfolio, are not very active in working with them in Russia. They say that shipping vodka to Russia is the same as shipping coal to Newcastle. Why are you promoting Gray Goose on the Russian market, where there is a lot of your own vodka?

— I think that our work with Gray Goose should be seen not as pure vodka export to the Russian market, but through the prism of delivering luxury goods. For example, Russian women probably have something to wear made in Russia, but they still buy Chanel. The idea is to provide Russian consumers with access to prestigious brands. Gray Goose is interesting not so much for a consumer who would just like to drink vodka, but for those who are not indifferent to luxury goods; she is the epitome of French luxury.

How successful is Bacardi in Southeast Asia? Will these markets be more important than stagnating European and falling Russian?

– There are two approaches to this issue. The first, and I think many strategic thinkers will agree with me, is that the most significant opportunities are in historical key markets. I think that, first of all, the company should concentrate on the markets of Western Europe, Russia and the USA, which are key, prestigious, and most important for us. Yes, today the situation is such that you may have an overwhelming desire to completely switch to work in those markets where everything is growing so fast now. But I think it is necessary to resist this temptation and understand that the biggest opportunities lie in those markets where you are already strong. Why do we work in the Russian market? This is a market that we already know and understand, there are excellent specialists here, and we can involve enough personnel in the work.

On the other hand, there are markets such as India which is growing at 15-20% per year. This is phenomenal growth, but it comes at the expense of inexpensive goods. Such markets will acquire their full significance for us not in 5-10 years, but over the next 20-40 years. The same goes for China and other markets in Southeast Asia. These are specific markets, in China or Korea there are peculiar taste preferences, their own local drinks – soju, beiju, which are sold in much larger volumes than international brands. But, on the other hand, they start to try them. As long as they associate it with luxury, this is already a huge progress. I believe these markets will form for our products much later. I think the lesson for us is to resist the temptation to shift our focus to high-growth markets.

— In 2014, Russia imposed a food embargo against a number of countries. Alcohol was not included in the list of prohibited goods, but were you afraid of that?

– We are not politicians and cannot influence which products are included in such lists. Therefore, we did not have any “Plan B” in the event of a ban on the supply of our goods to Russia. We could only hope that the sanctions would not expand and that we would not fall under them. We hope that common sense will prevail in any case.

— There are many counterfeits of popular alcohol brands sold in Russia. How big a problem is this for your company?

– Yes, this is a problem. We are also facing this situation in China, where counterfeiting has already become the norm. What we don’t want is for the consumer experience of our brand to be spoiled, and counterfeit products can destroy it completely. We do not want to put our reputation at risk, and we need the support of the governments of Russia and countries like China.

– Russia was the first market where the Martini range of still wines was launched. Will you sell it in other markets?

– Just yesterday I drank a bottle of Martini here in St. Petersburg at dinner, and let me tell you, the wine was very, very good. Russia was a test country for us to launch Martini wine. We are now evaluating its potential for promotion in other markets.

Bacardi Limited

Founded in Santiago de Cuba in 1862 by Don Facundo Bacardi Masso. At 1890s, the company opens its own store in Havana. In 1960, after the confiscation of the company’s property by the revolutionary government of Cuba, it settled in Bermuda, where its headquarters are still located.

In 1993, after the acquisition of Martini & Rossi, the size of the company doubles, it receives distribution channels for products in European markets. Currently, the owners of Bacardi are representatives of the seventh generation of Bacardi.

The company’s portfolio includes more than 200 brands. Sales of five of them, according to Drinks International magazine, are part of the so-called The Millionaires’ Club – their sales exceed one million nine-liter cases. These are Bacardi rum (15.6 million deciliters were sold in 2015), Gray Goose and Eristoff vodkas (3.6 million and 1.6 million deciliters respectively), Bombay Sapphire gin (3 million) and William Lawson`s and Dewar whiskey. `s (2.8 million and 2.4 million deciliters).
The company does not disclose financial performance.

“There are very few family members among the company’s employees”

Two years ago, when you took over Bacardi, a course of change was announced, did it happen?

— The world we live in is a world of constant change. And we should accept this, whether it is marketing, sales, finance, personnel, information technology. I think that changes in the field of marketing are especially important for us; in a world where modern technologies related to communications change people’s perception, provide new channels for receiving and exchanging information, the marketing department must correspond to modern realities, must be able to use new opportunities for the company’s business as efficiently as possible. We gave up the services of more than three hundred small agencies in favor of the ability to effectively manage the process as a whole. A program designed for global coverage with the ability to adapt to the specifics of local markets was developed. Our approach is that a big brand should have one global, common idea, understandable everywhere, in all markets. Contacts with small agencies took too many resources, it was difficult to control them.

— By the time you took over Bacardi, one of the key top managers of the global office was Russian Dmitry Ivanov. But after your arrival, he left the company, didn’t it work out?

– Dmitry did an excellent job with his duties, he was the head of our office in Russia. As a result of his excellent work in the Moscow office, he was promoted to a key position at our company headquarters in London, becoming the CEO of Marketing for all of Bacardi.

I mentioned earlier that we used to have about 300 marketing agencies. As a result, the company ended up with two lines of marketing strategy management – one internal, the other external, which was led by BBDO specialists. Soon managers from BBDO came to me and said that this system does not work like that, there are two decision-making centers. We went for changes – instead of the marketing directorate, which was headed by Dima, two divisions appeared within the company – the chief marketing manager in Europe, who was responsible for Western Europe, Eastern Europe and Russia, and the chief marketing manager in North America, both of them directly reported to to me.

If the company’s CEO does not have the flexibility and mobility of a marketing director, then another CEO needs to be found. The lesson of this whole situation is that no marketing director is needed to effectively manage marketing. You need to understand what the general CEO does. He controls and improves the software, signs some papers that are brought to him, looks at growth or decline charts, and that’s all? Or does he analyze the effectiveness of all departments of the company and manage them? All leading companies should be managed this way.

— One of the textbook examples of quality marketing work was the product placement of the Martini brand in the James Bond films. But in the latest episodes, the super agent prefers beer. Why are you no longer exploiting this image?

— The point is in the mechanism of perception of the product by our audience. Consumers are making more and more demands on the authenticity and naturalness of marketing communication. Marketers must take this into account, be very careful. The presence of a drink in a film frame should be natural, not deliberate, should not be an eyesore. Now, when a person sees how a large label of something is held in the frame for several seconds, he begins to understand that it was placed for money. It is unlikely that this will add love to the product, it will rather annoy. You should not think that today you can place a product in a James Bond movie or in Star Wars for money, and everyone will rush to buy it. This is not a form of marketing. Of course, it cannot be said that this does not work at all, but this form has been used too often and, in a sense, has become hackneyed. People think: thank you, I don’t buy into this old trick, don’t take me for a fool. As a recent study showed, the most effective communication that today’s young people really trust is information about what their friends are using. Consumers are no longer as concerned as they were half a century ago about what James Bond is drinking there. What is more important for them is what their neighbors drink, friends are real people. What brand do they use, what brand names. People believe what their friends believe, what they learn from Facebook or Instagram. People care more about reality than fictional characters.

— How much does the company invest in promotion through social networks?

— The use of social networks in marketing promotion is very important today. If your friend gives you a recommendation about a product on social media, says: we drank such and such a drink and it was great – this has a much greater impact on you than classic advertising. Our task is to make people sincerely believe in our product and recommend it to their friends, including in social networks. And you don’t have to pay for it. People love to post their photos on Instagram, they do it endlessly. A few weeks ago, we were at an event in Barcelona, ​​and one guy – quite famous there, he has a lot of followers on Instagram – carried a well-known brand product with him and constantly took pictures with the inhabitants of the city, not letting go of him, posting photos on Instagram . This is how it happens.

– Another promotion channel for the company is cooperation with Formula 1 racing company Williams. Alcohol and driving is a rather ambiguous combination at first glance …

– For us, the association of the Martini brand with Formula 1 is natural and historical. Because if we go back to the image of the brand, laid back in the 1960s, then it was built on associations with dolce vita. Part of the beautiful and luxurious life on the Côte d’Azur and on the Italian Mediterranean coast was the use of Martini as an aperitif before dinner. In a marketing campaign with the Williams team, we tried to revive this association of our brand with expensive racing, with a Mediterranean lifestyle. Interestingly enough, the whole complex of ideas can now be associated to some extent with the luxurious Middle East, Miami Beach or Russian Sochi.

— Not so long ago, relations between the United States and Cuba began to recover. Can Bacardi lose the rights to the Havana Club brand in the US market?

— We don’t think we are in danger of losing our rights due to warmer relations with Cuba. All rights to the Havana Club brand belong exclusively to us, the product is made according to the original recipe of the Arechabala family (see help). We bought this rum recipe and duly sealed the deal. This is a completely original product, the same one that was produced in Cuba 60 years ago.

– Bacardi remains a family business. Are any members of the Bacardi family involved in the decision-making process?

– You know, there are very few family members among the company’s employees, maybe less than 50. The family is represented on the board of directors, but they do not make decisions on their own, but entrust it to people who competently perform the duties entrusted to them. But at the same time, they are involved in strategy development and financial planning, but they do not make day-to-day decisions on issues such as whether more wine should be shipped to Russia or anywhere else. But the company has remained exclusively family-owned for many decades, and it is hardly worth waiting for any changes in this regard.

Havana Club

Bacardi has a longstanding dispute over the Havana Club brand under which it sells rum in the United States. The company bought the rights to the brand from its founders, the Arechabala family. In the 1960s, after the Arechabalas fled Cuba, their assets were nationalized and the Cuban government continued to produce and sell Havana Club rum. Since 1994, it has entered into a partnership for the distribution of rum with the French producer Pernod Ricard.

From 1994 to 1998, Bacardi and Pernod Ricard litigated in US courts over brand rights. The result was the adoption by the US Congress in 1998 of the “Bacardi Act”, which actually recognized the right to use the brand in US jurisdiction for Bacardi.

In January 2016, the Cuban State Enterprise Cubaexport received a license from the US Patent and Trademark Office to register the Havana Club trademark in the US market. In this regard, Bacardi sent a request to the bureau.

Rum Bacardi (Bacardi).

Types of Bacardi

One of the most famous brands of rum is rum from Bacardi, and this article will discuss about it.

At the beginning of the 19th century, 17-year-old Don Facundo Bacardi came to Cuba, dreaming of starting his own business. He was only seventeen years old, but he was already determined to open his own business. Facundo Bacardi works in his brother José’s shop, raising money with which he opens his first company, Facundo Bacardi y Cia, in 1843. Facundo Bacardi deals with alcoholic beverages. At first everything went well, but on August 21, 1852, an earthquake took place in Cuba, which, in addition to destruction, brought an epidemic of cholera. Don Facundo takes his family to Spain, his shop is destroyed, and the company goes bankrupt.

Don Facundo starts all over again, he works in his brother’s shop again and dreams of his own business. It was at this time that he decided to make a “civilized drink” out of rum. At that time, rum was not very popular in Cuba, it was nothing more than a cheap and tasteless alcohol.

Don Facundo spends his free time experimenting with rum, trying to create a new drink.

Gradually, Don Facundo came to soften the rum by passing it through a carbon filter, thereby sensing the rum from fusel oils and various impurities. After cleaning, the rum was aged in oak barrels. Over time, the perfect blend was selected.

The resulting rum was soft and clean, it was pleasant to drink this drink, which favorably distinguished it from other varieties of rum.

Don Facundo’s brother José appreciated the new rum. Two brothers buy a small factory to produce rum.

On February 4, 1862, the company “Bacardi y Compania” appears on the alcohol market for the first time, whose products radically change the attitude towards rum, both in Cuba and in the world.

The legend of the origin of the company logo says that when Facundo Bacardi’s wife visited her husband’s factory for the first time, she saw a bat under the ceiling, after which the woman told her husband that the bat is a sign of good luck and wealth. It is by remembering these words that Don Facundo Bacardi makes a bat the logo of the company.

In 1910, Bacardi becomes the first multinational company in Cuba and starts bottling outside of Cuba in Barcelona, ​​Spain.

But, in 1960, after the victory of the revolution, the new Cuban government confiscated all the company’s assets. Bacardi.

The company continued to operate in the United States, Mexico, Puerto Rico and the Bahamas, where Bacardi International Limited has been headquartered since 1965.

In 1992, a new company, Bacardi Limited, was created, which combined five divisions: Bacardi International Limited (Bermuda), Bacardi & Company Limited (Bahamas), Bacardi Corporation (Puerto Rico), Bacardi Imports, Inc (USA) and Bacardi y Compañia S.A. de C.V. (Mexico).

At the moment, Bacardi Limited controls the production of not only Bacardi rum, but also several other brands that were bought by the corporation at different times. The most famous brand among them is “MARTINI”. The range of Bacardi Limited brands also includes: DEWAR’S Blended Scotch Whiskey, BOMBAY SAPPHIRE Gin, CAZADORES Tequila, GRAY GOOSE Vodka, ERISTOFF Vodka.

Types of rum Bacardi (Bacardi).

At the moment, Bacardi rum is produced in a fairly large assortment

BACARDI SUPERIOR (Carta Blanca) – the white rum that started it all. It was this rum that was created in 1862 by Don Facundo. This rum has hints of vanilla and almond, thanks to aging in white oak barrels and filtering through a secret blend based on charcoal. This type of rum is considered ideal for creating a Mojito cocktail, or a Knight Cup cocktail.

BACARDI GOLD (Carta Oro) – golden rum, rich in vanilla, caramel, toasted almonds, as well as notes of mutton, orange peel. There is oak in the aftertaste. It is this type of rum that is used to create such a famous cocktail as Cuba Libre.

BACARDI BLACK (Carta Negra) is a black rum that has a rich amber color with a hint of red. Rum has a soft, rich taste, which felt tropical fruits, vanilla, caramel and smoky licorice. The aroma has woody notes. This rum is often added to coffee, and is also used to create various alcoholic cocktails.

BACARDI MAESTRO DE RON is a white rum created in honor of the Maestros de Ron (Master Blenders) who protected the secrets of Bacardi rum for over 150 years. This rum is subjected to long exposure in oak barrels at an altitude of more than 2300 meters above sea level. As a result, notes of pear, honey, red currant and walnut are felt in the drink.

BACARDI 8 AÑOS – this golden rum was created in 1862, but for seven generations this rum was used only within the Bacardi family and only on special occasions. Each batch of rum is made with a blend of specially selected rum, which is aged for at least 8 years, which gives the drink an exquisite aroma with hints of vanilla, apricot, prunes and nutmeg.

BACARDI LIMÓN – white rum with lemon flavor and aroma.

BACARDI RASPBERRY is a white flavored rum, where, in addition to a bouquet of citrus fruits, raspberries are clearly felt. Often used to create refreshing cocktails.

BACARDI COCONUT is a white rum in which coconut plays the first fiddle in taste and aroma.

BACARDI PINEAPPLE is a white rum that combines all the delights of rum and pineapple.

BACARDI TANGERINE – white rum with mandarin aroma and taste. This type of rum goes well with a variety of fruit juices.

BACARDI ORANGE – white rum with orange.

BACARDI MANGO – white rum with mango. Pairs especially well with orange juice.

BACARDI GRAPEFRUIT is a flavored rum with the addition of citruses, where grapefruit plays the first violin. The use of this rum in Mojito will allow you to give the popular cocktail new shades.