Dmo puerto rico: Discover Puerto Rico Industry Portal

About Us | Discover Puerto Rico

Discover Puerto Rico is the official destination marketing organization (DMO) for our Island, which was created by legislation in 2017. Learn more about the organization’s purpose and history, as well as the expert staff who help make the DMO successful.

Mission

Bring prosperity to Puerto Rico by collaboratively positioning our diverse and unique Island as a premier destination for leisure, business, and events.

Vision

Become a transformational, results-oriented and innovative Destination Marketing Organization, powering sustainable economic growth.

Our Journey

March 2017

• Act 17 Passed

August 2017

• Board Convened

March 2018

April 2018

• 2018-2019 budget developed

• Organizational design begins

• Roles and responsibilities defined

• Competencies Plan established

• Talent screening, interview and hiring process begins

• PRDMO’s Strategic Organizational Plan established

May 2018

• Phase 1 Hiring:

  • Leah Chandler, CMO

  • Alma Pedrosa, CFO

  • Ed Carey, CSO

June 2018

July 2018

• Discover Puerto Rico Office Opens with 27 Staff

• Becomes Member of Destinations International, U. S. Travel Association and Global Partner with Brand USA

• Recruiting and Onboarding to Grow Staff

• Transition Responsibilities for Q3 Advertising Campaign to Discover Puerto Rico (from Meet Puerto Rico and Puerto Rico Tourism Company)

• Brand Heath Evaluation

• Traveler Spending Analysis Research Conducted

• Meetings & Conventions Analysis Research Conducted

• Transitioned All Social Media Platforms to Discover Puerto Rico

August 2018

• First Strategic Advisory Board Meeting

• Hosted First Industry Update Meeting (to inform industry partners)

• Web Analysis Research Completed

• Three Industry Roundtables Completed

• Social Media Management Brought In-house

• #CoverTheProgress Campaign Launched

• Launched a Comprehensive MICE Media Plan

• Promoted at Seven Trade Shows

• Google Content Program Launched

September 2018

• Creative Agency RFP Executed

• Digital Agency RFP Executed

• Launched PuertoRicoDMO. com

• Launched Winter Campaign Microsite

• Hosted Six Media/Influencer Familiarization (FAM) Trips

• Market Selection & Targeting Initiated

• Evaluated Destination Support Services at Three U.S. DMOs to Institute Best Practices

• Formalized Marketing Partnership with Brand USA

• Crisis and Contingency Communications Plan Finalized

• Phase II Hiring Completed

• Promoted at Two Trade Shows and Sales Missions

October 2018

• Brand Positioning Finalized

• Finalized Co-operative Holiday Campaign with NYC and Co. (New York City DMO)

• Multimedia Team Travels Island for Photography/Video Assets (78 Municipalities)

• Reached 400% Improvement in Previous CTR Performance Three Weeks into Our Campaign After Transitioning Program to DMO* (Source: TripAdvisor)

• BuzzFeed Bring Me! FAM Trip

• Implemented Procurement Policies and Procedures to Manage Public Funds with Efficiency, Transparency and Accountability.

• Two Industry Roundtables Completed

• Promoted at Six Trade Shows and Sales Missions

• Introduced a New Trade Show Booth and Strategy at IMEX America

November 2018

• Hosted Industry Update

• Brand Identity Developed

• Discover Puerto Rico Produces Virtual Reality Film for Sales Promotion

• Discover Puerto Rico Produces First TV Spot for Holiday Campaign

• Reached CTR of .36%, Compared to Benchmark of .08-.10%

• Reached Average ROI of $60.60 for Every $1 Invested, an 88.1% Increase in Room Nights Generated (Source: Expedia)

• Discover Puerto Rico Invited to Present #CoverTheProgress at Global City Nation Place Annual Conference

• Site Experience Agenda Created

• Promoted at Three Trade Shows and Sales Mission

December 2018

• Brand Identity Tested with Consumers

• Public Relations RFP Launched

• Developed and Implemented Strategic MICE Partnerships

• Internal Efficiency Technology Launched

• Promoted at Four Trade Shows and Sales Missions

January 2019

• Brand Campaign Concept Developed

• Jimmy Fallon Co-produces Jimmy Fallon Desde Puerto Rico in Partnership with Discover Puerto Rico

• Discover Puerto Rico Produces First-Ever LGBTQ Photo Shoot to Promote the Island’s Inclusivity

• Puerto Rico Named No. 1 Place to Visit by The New York Times in 2019

• Three Diaspora Roundtables Completed in Orlando, Miami, New York

• Implemented Hotel Site Inspections with Real-Time Feedback

• Team Member Performance Evaluation and Goal Setting Established

• Promoted at Seven Trade Shows and Sales Missions

February 2019

• Hosted Second Strategic Advisory Board Meeting

• Brand Campaign Tested with Consumers

• Launched the All New DiscoverPuertoRico.com

• “Have We Met Yet?” Brand Campaign Films Around the Island

• Discover Puerto Rico Multimedia Team Produces Shoot During PGA Puerto Rico Open Golf Open Tournament with Five Golf Influencers

• Five Regional Roundtables Completed

• Business Intelligence Platform Established

• Promoted at One Tradeshow

March 2019

• Brand Campaign Produced

• Discover Puerto Rico’s “Cover the Progress” Campaign Wins Best Campaign in Crisis by PR Week Awards

• Campaign Research Initiated

• Developed Leisure Sales & Marketing Strategy

• Hosted Four Google and DiscoverPuertoRico. com Industry Workshops Throughout the Island

• Held TripAdvisor Workshop

• Launched Office Location RFP

• Ad Recall and Brand Health Tracking RFP Initiated

• Promoted at Three Trade Shows and Sales Missions

April 2019

• First Discover Puerto Rico Brand Advertising Campaign Launched

• Published Content on DiscoverPuertoRico.com for Points of Interest in Each of 78 Municipalities, Desecheo, and Caja de Muertos

• Rebranded and Launched Travel Agent Education Program

• Launched Targeted Sales Road Shows in Key U.S. Cities

• Discover Puerto Rico Invited to Participate in National Diversity and Inclusion Consortium

• Promoted at Three Trade Shows and Sales Missions

May 2019

• Phase III of Hiring Completed
• Launched Travel Agent Perception Research
• Roberto Vigoreaux Recognized by Destinations International as “30 Under 30” Top DMO Professionals (Note: two other Discover Puerto Rico team members have previously been recognized by 30 Under 30)
• Promoted at One Sales Mission
• Brad Dean receives 2019 Destination Organization Leadership Award by Destinations International

June 2019

• Hosted Industry Update
• Launched Video Series Featuring Lin-Manuel Miranda
• Held First Ever LGBTQ Roundtable
• Discover Puerto Rico Participates in The National Puerto Rican Day Parade’s Gala and Banquet
• Medical Tourism Roundtable

Puerto Rico’s tourism industry tops $1B in lodging income in 7 mos – News is My Business

During the first seven months of 2022, accommodations in Puerto Rico generated $1 billion, a figure that was reached in the 2021 record-breaking year for the first time, Discover Puerto Rico confirmed.

This year, the $1 billion mark was reached in July, three months earlier than in 2021, a year that ended with about $1.3 billion in accommodation revenue. Thar record reflected a growth of 37% compared to 2019, according to combined data from firms STR and AirDNA.

“We have hit that mark for only the second time in history, and we’ve done it three months earlier than last year. Despite the industry concerns, we’ve seen increased demand for lodging over last year’s record-setting pace,” said Alisha Valentine, Director of Research and Analytics at Discover Puerto Rico, during a webinar presentation on the latest industry developments.

“Through the end of July, total lodging demand is 18% higher than a year ago, with hotels booking 17% more business and rentals 20% more,” she said.

This development was despite the tourism industry confronting a volatile economic scenario, not only in Puerto Rico, but in international markets, due to concerns associated with inflation, air transport, high fuel prices, and the economy, said Brad Dean, CEO of Discover Puerto Rico, the island’s Destination Marketing Organization (DMO).

“The latest Destination Analysts’ report estimates a reduction in consumers who think we are living in good times for traveling,” he said.

Citing the US Travel Association and Tourism Economics data, Discover Puerto Rico said Puerto Rico enters this scenario in a position of strength compared to other jurisdictions, especially regarding visitor spending and demand.  

That demand is one of the factors driving an increase in the supply of lodging, estimated at 15.5% for the first six months of the year compared to 2021. All of this stabilized the average lodging rates, the organization noted.

Reservations in accommodations for the reminding two quarters of 2022 are outlined above pre-pandemic levels. The fourth quarter is the most promising, with bookings 6% higher than in 2021 in the case of hotels and 12% higher in short-term rentals.

“The outlook for tourism is a mixed bag of positives and negatives, creating a lot of uncertainty for many in our industry. We know that many factors are impacting our industry in the second half of 2022, not only here in Puerto Rico but throughout the US and Caribbean,” Dean said.

“Demand for travel remains high yet concerns about inflation and the economy are creating a lot of uncertainty for businesses and travelers alike. Employment is at its highest level ever in our local tourism industry, but most businesses are still understaffed and eagerly seeking to hire more people,” said Dean.

“And while cruisers are ready to resume cruising, the cruise line industry is still battling through the most difficult comeback of any segment within our industry,” Dean said.

“Discover Puerto Rico is maintaining a close watch over data and trends so that we are prepared to react quickly and decisively as we seek out every opportunity to continue the momentum our Island’s tourism industry has enjoyed,” Dean added.

Contributor

Author Details

This story was written by our staff based on a press release.

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Health and safety

Objects, which take measures to protect health and safety

57

Sustainable development

housing for conscious travels

9000 8

stars and other stars and other stars and other stars and other stars ratings

2 stars / other ratings

3

3 stars / other ratings

25

4 stars / other ratings

17

without stars

9000 34

Puerto Real: distance from

less than 3 less km

4

less than 5 km

16

than to do in their free time

Beach

9000 31

9000

Fish fishing

17

Routes for hiking

Diving

canoe

9000 13

9000

56

Accommodation

Apartments

34

Hotels

13

005

Houses for vacation

13

Guest houses

7

resort hotels

9000 3

Assessment according to reviews

Excellent: 9+

41 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 Very good: 8+

65

Good: 7+

71

Fairly good: 6+

72

0004

Parking

79

Restaurant

10

You can with pets

9000 38

Delivery of food and drinks to number

9000 4

9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000

Room amenities

Kitchen/kitchenette

60

Private bathroom

60

Conditioner

74

Table

16

Bath

9000 1

SureStay Hotel by Best Western

is fully suitable for guests with limited physical capabilities

13

toilet with handrails

13

BURNE with

8

9000 8

9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 or without low rim

18

Raised toilet

10

Low basin

8

Cord/button for calling help in the bathroom

1

Shower chair

7

Stalin’s “Ritsa”

05. 12.2021 Abkhazia, Architecture, Europe, Country house, History 0

Many objects are now considered “Stalin’s dachas”, but personally I like this one the most. One of the most picturesque dachas of Stalin, reminiscent of the Alpine villas of Swiss bankers, is a dacha on Lake Ritsa. nine0387

In 1937, a small hunting lodge was built for the party leadership on the shore of Lake Ritsa in Abkhazia. On October 16, 1946, the Decree of the Council of Ministers of the USSR No. 2323-985s (s means “secret”) “On the construction of objects of state dacha No. 5 in the area of ​​​​Lake Ritsa” was adopted. The house was dismantled and a dacha was built specifically for Stalin in July 1947. The main house No. 2 was built on the territory, finished with precious woods with central heating, hot and cold water supply, sanitary equipment, a three-chamber refrigerator and 6 electric boilers. A floating porch was also built on the lake with an area of ​​230 square meters, with a bridge to the main house. Park work was carried out on an area of ​​8.5 hectares with black soil filling, park paths, trees and shrubs planted, fountains were built and flower beds were laid out. The territory was illuminated by electric lamps and was provided with irrigation water supply. nine0005

Stalin’s mansion is inscribed in the surrounding landscape and has been preserved almost unchanged. The dacha was erected on a hill surrounded by centuries-old pines. The area of ​​the mansion is 500 square meters. The facade is painted green. The construction of the dacha was carried out by a person completely unfamiliar to Stalin, Migran Oganesovich Merzhanyants, who was recommended by the Soviet military leader Voroshilov K.E. The architect Andrei Konstantinovich Burov was responsible for the layout of the dacha and its interior decoration.

By order of Stalin, a hydroelectric power station was built in a short time about 3 km from the dacha to provide uninterrupted electricity to the facility.