Nice tourist office: Nice France, French Riviera Conventions and Visitors Bureau

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May 15, 2023
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Nice France, French Riviera Conventions and Visitors Bureau

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what does a tourism manager need to be able to do? / Articles on Profi.

Travel

Employers believe that a tourism manager should a priori be erudite and sociable, initiative and stress-resistant, pleasant and tidy… What special skills raise the cost of a travel agent?

Even in the most turbulent times, professionalism remains valuable. But what does it mean to be a professional travel agent? Employers believe that a tourism manager should a priori be erudite and sociable, enterprising and stress-resistant, pleasant and tidy… But all this does not guarantee him the status of being in demand on the labor market. What special skills raise the cost of a travel agent?

During the high season there are always many vacancies for tourism managers. The set of duties specified in each of the announcements is almost the same:

Advising clients on tourism products
Selection of the tour in accordance with the wishes of the tourist
Preparation and execution of travel documents
Booking tours and tracking bills
Managing a client from coming to the office to returning from a trip

All these qualities and skills are only the minimum that will allow you to take a vacant position, but where is the maximum? After all, for sure, every travel agent cherishes the dream of becoming a “super agent”. So what should a manager have in the “standard options”, and what would not be superfluous to learn? And are employers ready to fork out to encourage a “pumped” employee? We talked to the directors of major travel agencies and compiled the top 5 skills of the ideal tourism manager.

Skill #1: Active sales experience

The ability to sell is perhaps the most important skill valued by leaders. It, unlike all the others, is the easiest to monetize. An employee who has become proficient in sales training will be valued much higher than an erudite one who does not sell.

But at the same time, the pros emphasize that the main indicator of the “pumping” of this skill is an impressive client base. It is she, and not a collection of certificates, that adds weight to the manager in the market.

In the “Calendar” section you can find the schedule of all seminars taking place in the cities of Russia, Belarus, Kazakhstan and Ukraine, as well as webinars from tour operators, airlines, hoteliers and business coaches.

Skill #2 Travel experience including info tours

The more a manager travels around the world, the more significant his professional baggage is – such is the public opinion. And the heads of travel agencies agree with him. The desire to travel is welcome and encouraged, but an annual holiday in Turkey is not what makes an agent a connoisseur of the destination. “I’ve been on dozens of promotional tours!” – that’s what any director wants to hear from his employee. No one will pay extra for “flying hours”, but promising employees are often sent on info tours at the expense of the company.

The schedule of all infotours with routes and prices is in the “Calendar” section.

Skill No. 3. Knowledge of a foreign language

There is a popular belief that tourism workers are all polyglots as one. But, as practice shows, most travel agents do an excellent job of their duties without this. This is because managers, with rare exceptions, almost never have to work with foreigners, because all large hotels have Russian-speaking employees. And if you need to write a letter in English, then a minimum knowledge of the language and an online translator are enough.

Travel professionals admit that free communication with foreigners is more of a reality for an employee of a tour operator company, and not a travel agent.

So, the skill is recognized as conditionally useful. But is it reflected in the wallets of managers? It turned out that only a few are willing to pay extra to employees for knowledge of foreign languages. And these are mostly large companies with a large staff.

Skill No. 4. Knowledge of tourism legislation

It would seem that such an accompanying skill as legal literacy is perceived by the absolute majority of managers as mandatory. Without it, nowhere, experts are sure. And even if a newcomer appears in the agency, he is immediately sent to study – to more experienced colleagues or “on the Internet”. After all, conflict situations are not uncommon in the tourism industry. You have to quote the law in dozens of situations: the plane was delayed, the visa did not come out, Rospotrebnadzor swooped in with an inspection. It is understood that in all these cases, the travel agent should not be confused. Therefore, since the skill is mandatory, then no one is going to pay extra for it.

Skill No. 5. Profile tourism education

The most controversial option for travel agents. Is it worth it to go to a university for a specialized diploma? In many travel agencies, a specialist diploma is far from held in high esteem. “The crusts, indicating the receipt of higher education, are not a guarantee of knowledge,” employers say.

When is experience a minus?

An interesting fact, in a conversation with the heads of travel agencies, it turned out that they are very wary of “veteran” managers. Too much experience in tourism for a candidate may even be a minus, not an advantage. First, they already have their own work habits, and it will be difficult for them to instill their own standards of quality work with clients. Secondly, often experienced people in tourism, who understand how the industry works, begin to look for all sorts of loopholes in it to deceive customers: for example, they inflate prices somewhere, play on exchange rate differences.

So what am I going to get paid for?

So, all of the above skills, like additional options for the heroes of computer games, increase the “strength” of agents, but only some of them are stimulated financially. Undoubtedly, one way or another, all knowledge can be transferred to one’s own client base and sales experience and further into banknotes.

Other factors also affect real income: work experience, professional level, additional duties (supervision of social networks, SMS mailings).

A reasonable question arises: since the additional knowledge and skills of a manager do not affect his wallet in any way, is it worth spending time on promotional tours, studying laws, studying languages, getting a second degree? . .

Still worth it, experts are sure . In any case, knowledge of a foreign language will help in travel and advertising, knowledge of the laws will save you from mistakes that can bring financial losses, a rich client base will increase the number of contracts concluded … So even if all this does not directly affect the salary, it will indirectly affect income: sales levels will rise, which means the size of the commission and interest.

It is obvious that the tourism industry is yearning for skilled salespeople. And in the search for such, most agency leaders are ready to turn a blind eye even to the absence of other professional knowledge. This hardly means that such a successful industry will soon be flooded with amateurs who have little understanding of the nuances of tourism, since good sales people are able to quickly learn the characteristics of the product being sold. Meanwhile, agents who have not yet acquired knowledge of working with clients will have to work more forcefully in this direction in a changing environment.