Website pr: Best public relations Website Awards

Posted by alexxlab
March 28, 2023
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Best public relations Website Awards

Each year the Web Marketing Association names the Best
public relations web site as part of the annual WebAward Competition.
Since 1997, the WebAwards are recognized as the premier industry
based Website Award program in the world.

Here is your chance to stand out from your competitors and
win the recognition you deserve while receiving valuable independent feedback on
your development efforts.

Best public relations websites are selected by judges who review the entered
websites using the seven criteria below:

Design

Ease of use

Copywriting

Interactivity

Use of technology

Innovation

Content

As a participant, you will receive:

An independent evaluation of your public relations Website
by independent expert judges

Valuable feedback to help Benchmark your efforts against
other public relations industry websites.

If your site wins recognition with the public relations WebAward, you will also
get:

A beautiful statue or certificate of achievement to display
proudly

Higher visibility for your company

A great marketing opportunity to promote your site to the media

Links to your site from the highly ranked WebAward site to help
SEO

The admiration of peers, friends and co-workers – maybe even a
raise!

A personal achievement for your resume

Each year the Web Marketing Association’s WebAward Competition names the Best public relations
web site. Best websites are selected by judging the entered websites using
seven criteria – design, ease of use, copywriting, interactivity, use of
technology, innovation and content. Websites not selected as best public relations
website are also eligible for an Outstanding Website Award or a Standard of
Excellence Award.

Setting public relations Trends and making
public relations News

Stay up to date with the all the Web Marketing Association
Award programs and

join our mailing list. You can also follow us on
Facebook,
LinkedIn and
Twitter.

Entering the WebAwards can
help keep you up on public relations Trends by showing you how other public relations websites
compare to the WebAward standards. You also can make public relations news if you have
the Best public relations website. public relations news letters will want to cover you win
bringing you additional visibility within your industry.

The 2022 WebAward competition has ended. Please add your name to our
mailing list
to be notified about WebAward 2023.

Here are the past Best public relations WebAward winners:

Year	Winner	Site Name
2021	Digital Authority Partners	Greentarget
2020	PT Bank Rakyat Indonesia (Persero), Tbk.	PT Bank Rakyat Indonesia Corporate Website 2020
2019	Fish Consulting	Fish Consulting Company Website
2018	Fish Consulting	Fish Consulting Company Website
2017	Fish Consulting	Fish Consulting Company Website
2016	INK	PR In a Different Light
2015	Allstate Corporate Relations	Allstate Bringing Good to Life
2014	Waggener Edstrom Communications	Microsoft: Life in the Digital Crosshairs
2013	BGT Partners	Brad Meltzer Website Redesign
2012	LeapFrog Interactive	We THRIVE! Hamilton County Public Health
2011	Finn Digital with Briggs & Stratton Corporation and Littlewood, Inc.	Briggs & Stratton Yard Smarts Yard Care Intervention
2010	Rachel Meranus	PR Newswire’s Optimized News Platform: Speed, Content & Connectivity
2009	BGT Partners	Sony CES 2009 Virtual Press Kit
2008	frog design	GE Corporate Web Site
2007	Wirestone, LLC	Official Site of Dan Wheldon
2006	PRWeb	PRWeb.com
2005	Peter A Mayer Advertising	Community Coffee History Site
2004	Cisco Corporate PR	News@Cisco: Innovating Cisco’s Corporate Press Room
2003	Weber Shandwick Web Relations and Benjamin \| Irvine, on behalf of Toshiba	Toshiba Tablet PC Launch

*some URLs may no longer be valid, especially
for older WebAward winners.

Stay up to date with the all the Web
Marketing Association Award programs and

join our mailing list or sign up for our
RSS feeds.

To view other industry winners, please click on the link below:

7 ways to use your website as a PR tool

Your website is an essential business tool. In fact, it may be your greatest asset – your most important marketing and communication tool – because more people view your web pages than any other tool. Your website can convey a tremendous amount of information and create active engagement opportunities for users, incorporating and connecting with many tools such as SEO, social media, information and marketing content, which will drive traffic, leads and sales. It can be your ultimate PR tool – and yet communicators often overlook the value of a website. Read in this article about 7 ways to use your website for PR advantages.

Your website is often the first source of information people find when they search online for your organization, or your products and services. In many cases, it could be your only chance to create a good impression. That’s why it needs to be thoughtfully designed, with a clear structure and helpful signposts to content areas, with reader-friendly, quality content.

Use your website as a PR tool

Often overlooked is the opportunity to use a website as a vital and versatile public relations (PR) tool. We need to keep in front of mind that “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics,” according to the Public Relations Society of America (PRSA), the world’s largest PR professional body. Public relations is about influencing, engaging and building relationships with key stakeholders across numerous platforms in order to shape and frame the public perception of an organization.

Communication is a central element in all our lives, and is essential for organizations to function. Communication is the core purpose of PR and is also exactly what a website is about.

When you’re intentional and strategic about your website’s purpose, you can use it to reach so many audiences. Your website can be used as a central PR tool applicable to nearly all of the disciplines and functions within PR for organizations of widely different type and size, such as:

Source: PRSA

Here are 7 ways you can effectively use your website as a PR tool:

1.

Your website strategy: Carefully plan and regularly review

Innumerable changes are continually transforming the internet. Therefore, you need to plan and review the design, structure and content of your website to keep up with these changes, which include changes in the business environment, and changes within your organization.

Research may be a valuable investment to find out more about how these changes are impacting on your customers and all other types of stakeholders – and therefore will influence the content you need in your website. Don’t forget to involve your employees in your quest to stay up to date with these changes. For example, you can arrange employee focus groups to discuss internal and external issues.

Here are core considerations you need to address for each section of your site representing your significant discipline areas and functions:

The key business objectives you intend to accomplish with this site.
Your primary audience/s for each PR discipline/function area represented in the site. This will determine your tone of voice, what you provide – your content, and platforms used to follow up. With marketing communication, your website needs to be attractive to your target demographics.
Prior understanding and knowledge your primary audiences have about the topics covered in the PR discipline and function areas.
The main education and reading levels of your key audiences.
Your key messages, supporting messages and proof point/validation for each of the PR discipline/function areas in the website.
What you want your key audiences to do in relation to each discipline/function area in the site.
What they are seeking from their discipline/function area of interest represented in the website.
Information and involvement site visitors will be seeking.
How you can fulfil their needs that align with your objectives.

Tools you can use to help attract and support the awareness, interest, engagement and active responses of site visitors.

2. Design all pages to be attractive – both to visitors and search engines

Your website shows who your organization is, and what you offer – whether it is information, products, services or more. People arriving at the site need to feel welcome, and to perceive the site as credible, trustworthy, and reliable. They need to feel confident the site provides what they are seeking.

Your website design and content will directly shape the public’s perceptions of your brand. Organize your website so that your content (including white papers and reports), images (including infographics), videos, audio, games, quizzes, contests, giveaways, etc., cater well to the interests of your visitors

The homepage isn’t the only entry to your website. Your visitors can enter directly or through a link to any page – from blogs, your online newsroom links, and other pages. If the entry points don’t give a strong, positive impression, those visitors may never return. You can learn more here on how to use WordPress in web design and proficient optimization.

3. Capitalize on SEO opportunities

Your web pages need to appeal to search engines as well as your human readers, thus increasing your site’s visibility, which is essential in PR. Search engines reward a steady flow of new content, including specific sections on PR topics, press releases, blog posts, newsletters, podcasts, video and updated conversations from social media sites. From this array of content, PR generates links – and search engines respond really well to high-quality links.

Accordingly, keyword research and writing optimized for search engines are essential to an effective website, even though a good balance can be challenging. Organizations increase their traffic, conversion rates and revenue significantly from simple SEO strategies.

We think of the external connections created by a website, and we also need to use internal links to content areas within the site. These are valuable for SEO and they raise the visibility of sections of your website. Your blogs or articles are especially valuable for creating internal linking opportunities.

It’s therefore important that you understand the significance of SEO and keyword requirements. Learn how to use SEO and keywords, so visitors can find you easily.

Monitoring the coverage of your organization is essential because you need to keep track of your reputation and news across the internet so you can respond, if necessary. For instance, monitor the web to find every website, blog and news source where your brand is mentioned in a given period. Monitor any backlinks sending traffic to your domain from mentions of your brand name. Find where your brand name and those of competitors are mentioned on social media.

4. Embark on social media marketing

The size of the social media world is staggering. As at July 2021, 54% of the world’s population is estimated to use social media, with daily usage averaging 2.5 hours per person according to data analyzed by Smart Insights, who also observe that the COVID pandemic has pushed a “monumental increase in online and digital activities. ”

The Pew Research Center estimated as at February 2021 that 72% of the US population used some type of social media, summarizing as follows:

YouTube and Facebook are the most-widely used online platforms, and its user base is most broadly representative of the population as a whole. Smaller shares of Americans use sites such as Twitter, Pinterest, Instagram, LinkedIn, Snapchat, WhatsApp, Reddit and TikTok.

You can take advantage of this to share influential content to audiences on immense social media platforms. Social media enable you to connect with target audiences directly and instantly – segmenting to the audiences you most wish to deal with. Then you can direct them to your website to reach the page/s that contain content in which they will be interested.

The key to social media success is to join a conversation, not try to dominate it. Social media platforms are a great fit for online public relations because they support the role of PR professionals in building internal and external relationships. Key points:

You must have a strategy and key messages to get the most from social media platforms.
Social media platforms work well across many traditional PR functional areas such as news media, marketing communication, issue management and crisis communication, community relations.
Social channels provide instant feedback about issues, products, events, consumer complaints and preferences.
Popular social media channels, such as Twitter, Facebook, LinkedIn, YouTube and Flickr make excellent platforms for small business marketing as well as for larger accounts, and all levels of government and government agencies. Apparently “about 70% of US adults rely on social media for government information at least once a week.” This is particularly important during the COVID-19 pandemic.
Many companies now use social media for primary customer relationship management.

5. Establish a helpful online newsroom

An online newsroom based in your website is hugely versatile and essential, serving many important functions. Obviously, information for media is its prime function, but it can also be used to communicate information for the following functions: external organizational communication, stakeholder relations management, reputation development, issue management, crisis communication, investor and shareholder relations, marketing communication and sponsorship, media relations (including publicizing speeches and presentations), community relations, event management, and social media engagement. Some employee-related content, which is also relevant externally, is usually included on a corporate website as well.

Positive publicity builds credibility – it can effectively create valuable “third party endorsement,” in which external commentators make positive observations about your organization and its products or services.

Include strong keywords in your press release content if you can, based on keyword research. Also include internal links relating to relevant pages in your website.

An online newsroom is vital for including much-needed information, and especially details for 24/7 contact for reporters, who may use your site after hours or are based in far-off time zones. Every journalist uses the web for researching and backgrounding for a story. Therefore, it is essential to post a helpful media kit in the newsroom, including, for example:

Press releases containing organizational news and commentary, latest and archived – and organized by category for easy reference
Fact sheets, including “boilerplate” information on your organization, as background for press releases
Downloadable press kit, including logo in several formats
Copies of recent media coverage
Copies of executive and industry speeches
Corporate reports and presentations
Insights on economic, sector and global trends affecting the company
Corporate background information suitable for media and relevant others
Image gallery containing high resolution images and bios of the leadership team and production/manufacturing areas and products, if applicable
Contact details for your media spokesperson/s – one who actually answers the phone!
Copy of latest annual report should be made available, if applicable, eg by public companies and government departments, etc.
Newsletter subscription form

Image, right: Newsroom page of Deputy, a firm specializing in software to manage employee shift work.

6. Publish articles and blogs in your website

The difference between blog posts and articles: A blog post is usually written from a personal perspective based on opinion, and can include facts or information, but it is based on experience and includes more personality. An article is typically written to convey facts, information, news and unbiased perspective. My website, cuttingedgepr.com contains articles – like this one!

Content can be conveyed in several ways, not just in words. You can use visual and video images, podcasts, and other tools to carry the points of interest you wish to make.

Publishing a regular article or blog in your website is an effective tool to establish your presence in the competitive marketplace. Use it to gracefully highlight your expertise and build trust and a dependable reputation.

However, you must consistently write high-quality content in your blogs or articles to build a positive PR effect. Great content is a powerful way to attract visitors. The content will rate well on search engine results pages (SERP) if you have done your keyword research.

7. Your website is a great vehicle for newsletters

Email newsletters contain important news and updates to keep your readers up to date about your brand or products and other significant information. Even though they have been around for 30 years, newsletters are still an outstanding tool to attract subscribers from within your target audience to your website. For instance, in marketing communication you can write a concise promo for a product or service in your newsletter, and then use your “Call To Action” button to take readers to your website where they can read more about the offer and make payment if they wish.

Incidentally, experts recommend not using the word “SUBMIT” on CTA buttons. “Submit” is a terrible word, with negative connotations, so write alternative terms like “Download Whitepaper,” “Get Your Free eBook,” or “Join Our Newsletter” or “Subscribe to Our Newsletter. ”

Opt-in and opt-out requirements also help businesses ensure that their subscribers are likely to be more interested in what they offer, as opposed to merely casual readers.

Final thoughts

The role of a functional, accessible, responsive, and usable business website can’t be overemphasized. After the COVID-19 pandemic struck, websites were, for a while, the main link between an organization and its audience. But websites needed to be user-friendly. Therefore, having a website that performs well is a valuable marketing and PR tool. Adding digital tools to your traditional PR strategies may not be an easy feat. However, when you can take advantage of the benefits your website can provide, you will appreciate the improvements.

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